Audits are the diagnostics of effective marketing.
Audits are a natural starting point for wine businesses who know that they’re not selling enough, but don’t know why. They provide valuable insights into your current branding, positioning, communications, systems, and analytics.
Audits help you understand what’s holding you back.
Your audit will highlight how your brand is tracking with your audience and identify weaknesses in:
— Website (flow, usability, and content)
— Social media (channels, messaging, and perception)
— Positioning (market trends, product placement, and competitive landscape)
— Resilience (systems, adaptability, and liabilities)
Audits help you know how to delegate.
Audits are an ideal starting point for businesses who have their own inhouse teams but need a fresh look at what’s going on. The findings can will help you and your team develop a plan of action for change: who, what, when, where, how. And they can keep you on track when chaos looms.
Audits help you decide when to outsource.
For small- to mid- sized businesses who do not have inhouse solutions, a 5forests audit will help you make informed decisions about how to spend your marketing dollars, where to spend, and where to save. No more expensive guesswork.
How is a 5forests audit different?
First, we know wine. So you can feel confident that our audits are based on the most up-to-date practices in wine marketing, communication, and ecommerce.
Next, we are consumer champions. We’ll review your messaging, website, social media, and analytics from a consumer’s point of view. Because empathy makes you a better wine seller.
Finally, we hate jargon. We’ll report our findings in language that makes sense and provide actionable recommendations to increase engagement, loyalty, and sales.