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The secret formula for creating delight and building connections

I’ve decided to eschew the crappy list-ification that you’ll find littering Google when you search Customer Delight, because while those lists might give you some very middle-of-the-road places to start, they don’t help you shift your thinking. Delight is a way of looking at communication and marketing that needs to be embraced by everyone on…

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Delight first, educate later: What Richard Simmons and good marketing have in common.

As anyone who follows my personal Twitter account (@mme_hammond) will know, I’ve spent this past week in Portugal at the MUST Fermenting Ideas conference. I honestly can’t say enough good things about this event!  A diverse blend of presenters coming at the future of wine from all angles: media, marketing, tech, psychology, and production…people who…

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📸 30 days of Instagram ideas

Need a little inspiration for your social media posts? Sign up for our bi-weekly newsletter and get the news and updates you need, straight to your inbox. It’s the best darned news you’ll read all week. 30 days of Instagram ideas My communication may be intermittent in the next few weeks, but I’ll be working…

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GDPR for Wineries

Today, let’s start with two caveats and a thank you. The thank you goes out to Charlotte who emailed me with a question that made me sit my butt down and write an article that I have been avoiding. The caveats: GDPR. WTF? GDPR stands for General Data Protection Regulation. It is the new data…

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Simplicity sells.

Recently, someone (not the client) looked at one of our most thought-out, planned, customized sites (with innumerable goal-driven features) and said, “it just looks like a simple site to me.” Honestly, my team was gobsmacked. We had spent months working on discovery and custom development and optimization and testing ….My ego reared its head and…

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Neon sign reading Wine and Spirits

5 Updates for Kickass Wine Pages

We often get emails from winery owners and marketers asking how they can improve their winery’s website product pages. I always get over-excited by these requests because product pages are baby steps toward frictionless customer experiences. Plus, most wine site admin interfaces allow you to make these changes yourself. BUT, before you start (and this is…

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