Podcasts

Mastering the Art of the Brief: A Guide for Getting the Best from Your Marketing Partner

In the realm of digital marketing, the significance of a well-crafted brief cannot be overstated. It is the blueprint that shapes the foundation of any successful campaign, bridging the gap between vision and execution. This guide delineates the essential components of a digital marketing brief, designed to maximize results and ensure your marketing efforts resonate…

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Podcast cover that reads Beyond the Bottle Shot. text atop darkened image of wine bottles and food on a table.

Beyond the Pack Shot – Mastering Beauty Shots in Wine Product Photography

Navigating the world of product photography is essential for amplifying your brand’s narrative and connection with your audience. As the founder of 5Forests, I’m here to escort you through the intricacies of creating images that transcend the basic pack shot. Together, we’ll explore strategies for producing beauty shots that do more than just showcase your…

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Podcast cover reads Marketing Moderation, text atop funnel pouring into spirits bottle

Marketing Your Winery to the Non-Alcohol Crowd: Strategies For Success

In this episode of Headtraining, Polly Hammond dives into a vital and evolving aspect of the wine industry: marketing non-alcoholic beverages. Discover the secrets behind successful integration of non-alcohol options, understanding your customer base, and enhancing the overall experience for non-alc consumers. Join us as we explore how to make your non-alcohol offerings an integral…

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Podcast cover reads Why your emails aren't selling Wine, atop darkened image of envelopes flying across colorful background

Why Your Emails Aren’t Selling Wine

In today’s episode, we’re diving into the world of email marketing, specifically targeting the common pitfalls wine brands often encounter. While the spotlight often lands on social media, email marketing remains a potent tool for direct communication with your audience. From understanding the significance of segmentation, automations, and the nuances of visuals in emails, to…

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Italian Wine Podcast · Ep. 981 Natasha Sumkina | Uncorked

Welcome to episode 981 in which host Polly Hammond interviews Natasha Sumkina, this week on Uncorked. This week, we welcome Natasha Sumkina, a St Petersburg native who is spearheading Russian-language wine communications for the GenZ and Millennial markets. Join us as we explore trends in education vs entertainment, social media and socialising, and how we…

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Italian Wine Podcast · Ep. 960 Christian Holthausen | Uncorked

Welcome to episode 960 in which host Polly Hammond interviews Christian Holthausen in this episode of Uncorked. This week, we’re joined by Christian Holthausen, an absolute rock star of Public & Press relations in wine. We’ll talk relationships, budgets, influencers, and how good ol’ fashioned bar stories can help us be better brand communicators. More…

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