Podcasts

A male preppy consumer holding two bottles of wine and reading the labels to compare them. Text reads "a better wine story".

A Better Wine Story

Talk to almost anyone about marketing in any sector today and you’ll hear that ‘stories’ are essential. But what kinds of story actually help to persuade people to buy a wine? Joe Fattorini of the Wine Show – and formerly Berry Bros & Rudd – joins our panel along with Tom Parnell who blogs about…

Continue reading A Better Wine Story
A picture of a man wearing sandals, long shorts and blue t-shirt and carrying a big backpack, at the top of a viewpoint with a beautiful landscape underneath a blue sky with flufy clouds. He is excited with his arms raised. Text says "tourism - being there".

Tourism – Being There

In recent years, wine tourism has become a mantra, a magic pill than, when associated with tasting room fees and Direct To Consumer sales can be the key to winery profitability. But what happened when a virus abruptly halts the stream of visitors, or when possible wine tourists who are trying to reduce their carbon…

Continue reading Tourism – Being There
A picture of pouring sparkling wine into a flute. There are many other flutes next to it. Text reads "English Sparkling Wine"

English Sparkling Wine

At a time when there seem to be too few reasons to celebrate, English Sparkling Wine is forging ahead, with vineyards being planted, new wines being launched, and prizes being won. But how sustainable is the English wine boom? Who’s going to buy 30m or 40m bottles – compared to under 16m today? Do we…

Continue reading English Sparkling Wine
A picture of a pile of open magazines. Text reads "The editors".

The Editors

Ray Isle, Executive Wine Editor of Food, Food & Wine, and Wine & Spirits Editor, of Travel & Leisure; Erica Duecy of Vinepair; and Felicity Carter of Meininger’s Wine Business International. Three of the world’s leading wine editors share the secrets of how to get an audience for your words in respected media.

Continue reading The Editors
Picture is black background and candle graphs by month in white, red and green. Text says "by the numbers"

By The Numbers

Compared to other sectors, the wine industry often seems to rely on what it has done in the past or hunches. In this session, we talk to experts Lulie Halstead, Dr Simone Loose, and Paul Mabray about the challenges of gathering high quality data…and persuading wine producers to benefit from it.

Continue reading By The Numbers
A picture of a row of people on top, half of them are in a lower level, working and helping each other. The other part of the group is on the top of the hill, celebrating.

Qualified Success

WSET? MW? MBA? What are the pros and cons of the main educational programs? Which qualification is most valuable for anyone looking for a job? Featuring: Ian Harris, head of the Wine & Spirit Education Trust, Damien Wilson of Sonoma State University, and Adrian Garforth, chairman of the Institute of Masters of Wine.

Continue reading Qualified Success