Craft’d Global
When new ownership took over the NZ Boutique Wine Festival, they knew it was time to grow beyond “NZ”, beyond “Boutique” and beyond “wine.” They needed an new name and identity that felt modern, crisp, and on target for a progressive event audience. Then, it was time to roll out a brand spankin’ new event website with an integrated ticket solution that could showcase a multitude of brand partners without feeling chaotic, and laid the foundation for a content-driven marketing strategy.