Craft’d Global

When Sue Duncan took over the NZ Boutique Wine Festival, she knew she was ready to grow beyond “NZ”, beyond “Boutique” and beyond “wine.” She needed an new name and identity that felt modern, crisp, and on target for her event audience. Then, time to roll out an brand spankin’ new event website that integrated with her ticket solution, could showcase a multitude of brand partners without feeling chaotic, and laid the foundation for a content-driven marketing strategy.