Mineral Wines and Spirits

In their own words, “Mineral burst forth into being in 2011, in response to the corporate, boring, mega-beige, yawn-fest that was taking hold of the beverage industry’s tender nether regions.” Colourful and accurate… how could we resist!

The Ask

While Mineral had burst forth into the trade scene and made a great name for themselves among suppliers and retailers alike, they still lacked a digital presence of their own. When the decision to open a DTC channel online was made, they asked 5forests to help them create it.

The Delivery

Mineral was a bold brand with simple principals and they needed their website to reflect that. We created a Woocommerce-based ecommerce site for them using clear messaging, easy to follow layouts, and effective shopping flows. Combined with an integration into their inventory and order management software, the new site was easy for both staff and customers to use.

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