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Let them spend money💰

Last week, we talked about the decision-simplicity index, and I received a few emails asking about clear pathways versus the old-school tactic of upselling via meandering paths. “Isn’t it better to encourage people to look around, so maybe they add more to the cart?” Yet again, I will lead in with a story: A few years…

I am an emo-girl sometimes

So I’ve decided to start this newsletter with a personal story, proof that I am human enough to occasionally forget all marketing sensibilities I preach to you. The short version is this: earlier this week, someone (not the client) looked at one of our most thought-out, planned, customized sites (with innumerable goal-driven features) and said,…

5 Updates for Kickass Wine Pages

Let’s start with business: next week we’re taking a bye for a much needed family holiday. You’ll have a week off digital, but hopefully not off wine 😃🍷 Now, onto this week’s helpful hints and handy tips. I’ve had a few people email me lately asking how they can improve their winery’s website product pages.…

Shorter, with less soapbox

I’m feeling a little like I’ve been preaching at you in the past few weeks, probably an inevitable result of tackling a few big multi-part-ers. Today, I’m going to shift gears and share a few articles and resources that I think you need to know about. First, my diversity rant. This week, I spent a good…

Sure, you could keep doing social media the hard way

I’m thinking of subtitling this week’s news, “kinda boring but really useful.” If you read last week’s Must Read, you know we’re talking about improving your Instagram systems, especially now that businesses can finally schedule auto-posts. If you’re just catching up, this month Instagram rolled out the ability to pre-schedule automated posts. This is super exciting for non-hipsters…

The magic in small things

Back in November, I wrote a short blurb on Microcopy. Since then, I’ve had more requests to expand upon that topic than any other, and it seems like a natural segue from the past couple of weeks of friend-making/marketing. If content represents the grand gestures of our human relationships, microcopy is the little moments that make our lives richer.…

‘Cause you gotta have frie-ends…

Last week, we nattered on about how social media is killing trust equity, and left off with the assertion that relationship-building is the “new” key to marketing. Frankly, I think this is funny because if we compare real life to business life, mindful relationship-building has ALWAYS been the foundation for “self-marketing” (aka, making friends), and…