Today, let’s talk about something near and dear to my heart as a digital marketer…the single piece of content that sends even the bravest of business people running for the hills: the About Us web copy. I can’t begin to tell you the number of times that I have seen sites stall for lack of About Us content.…
Continue reading Kanye & Blind Dates: Tackling the About Us Page
Depending upon where you are, I’m either late or early. And my only excuse is mental fatigue. Starting May 1st, I’m headed to Europe for most of the next two months to meet clients, and I have no brain left. (Am I the only person who relishes 24 hours of flying because it means I won’t…
Continue reading 📸 30 days of Instagram ideas
Today, let’s start with two caveats and a thank you. The thank you goes out to Charlotte who emailed me with a question that made me sit my butt down and write an article that I have been avoiding. The caveats: I try to avoid any hint of self-promotion in these newsletters. Any self-promotion in…
Continue reading GDPR WTF
Last week, we talked about the decision-simplicity index, and I received a few emails asking about clear pathways versus the old-school tactic of upselling via meandering paths. “Isn’t it better to encourage people to look around, so maybe they add more to the cart?” Yet again, I will lead in with a story: A few years…
Continue reading Let them spend money💰
So I’ve decided to start this newsletter with a personal story, proof that I am human enough to occasionally forget all marketing sensibilities I preach to you. The short version is this: earlier this week, someone (not the client) looked at one of our most thought-out, planned, customized sites (with innumerable goal-driven features) and said,…
Continue reading I am an emo-girl sometimes
Let’s start with business: next week we’re taking a bye for a much needed family holiday. You’ll have a week off digital, but hopefully not off wine 😃🍷 Now, onto this week’s helpful hints and handy tips. I’ve had a few people email me lately asking how they can improve their winery’s website product pages.…
Continue reading 5 Updates for Kickass Wine Pages
I’m feeling a little like I’ve been preaching at you in the past few weeks, probably an inevitable result of tackling a few big multi-part-ers. Today, I’m going to shift gears and share a few articles and resources that I think you need to know about. First, my diversity rant. This week, I spent a good…
Continue reading Shorter, with less soapbox
I’m thinking of subtitling this week’s news, “kinda boring but really useful.” If you read last week’s Must Read, you know we’re talking about improving your Instagram systems, especially now that businesses can finally schedule auto-posts. If you’re just catching up, this month Instagram rolled out the ability to pre-schedule automated posts. This is super exciting for non-hipsters…
Continue reading Sure, you could keep doing social media the hard way Back in November, I wrote a short blurb on Microcopy. Since then, I’ve had more requests to expand upon that topic than any other, and it seems like a natural segue from the past couple of weeks of friend-making/marketing. If content represents the grand gestures of our human relationships, microcopy is the little moments that make our lives richer.…
Continue reading The magic in small things Last week, we nattered on about how social media is killing trust equity, and left off with the assertion that relationship-building is the “new” key to marketing. Frankly, I think this is funny because if we compare real life to business life, mindful relationship-building has ALWAYS been the foundation for “self-marketing” (aka, making friends), and…
Continue reading ‘Cause you gotta have frie-ends…