Customer Personas & Journeys
What’s the number one rule of Marketing? You are not your customer.
And yet, many businesses invest time, money and effort in marketing their product or service without first walking that mile in their customers’ shoes. Well developed customer personas are the key to engaging with your audience. They take the guesswork out of your marketing, give direction to your communication, and improve your ROI.
Make friends with your customers.
5forests’ unique narrative approach to Customer Personas has become a benchmark of customer-centric marketing success. Balancing qualitative and quantitative data with credible anecdotal feedback, our approach allows you to experience your brand from your customers’ perspective, revealing insights into their decision making, attitudes, concerns, and criteria.
Want to know what’s included? Download our free Customer Persona Questionnaire.
