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Customer Personas & Journeys

What’s the number one rule of Marketing? You are not your customer.

And yet, many businesses invest time, money and effort in marketing their product or service without first walking that mile in their customers’ shoes. Well developed customer personas are the key to engaging with your audience. They take the guesswork out of your marketing, give direction to your communication, and improve your ROI.

Series of collotypes featuring a woman in 1880s sports dress practicing her tennis swing
Edweard Muybridge, Lawn tennis, serving. From a portfolio of 83 collotypes, 1887; part of 781 plates published under the auspices of the University of Pennsylvania. Original from The Minneapolis Institute of Art.

Make friends with your customers.

5forests’ unique narrative approach to Customer Personas has become a benchmark of customer-centric marketing success. Balancing qualitative and quantitative data with credible anecdotal feedback, our approach allows you to experience your brand from your customers’ perspective, revealing insights into their decision making, attitudes, concerns, and criteria.

Want to know what’s included? Download our free Customer Persona Questionnaire.

Elegant woman in evening dress holding one cat in each arm.
Edward Penfield, Woman holding cats, 1897 (adapted). Original from The New York Public Library.

Get to know the people who matter.