Tinhorn Creek Vineyards:
A Commerce7 rebuild for a Canadian classic

Problem

Tinhorn Creek has made wine on the Golden Mile Bench above Oliver for more than 30 years, and its website had grown up alongside the winery. Over the years the site had gathered a separate mobile site, pages for the restaurant, the guest house, the concerts and the club. Its platform belonged to an earlier generation of the web. As Andrew Peller Limited moved its wineries onto Commerce7, Tinhorn needed a site that matched the place: welcoming, easy to use, and ready for modern direct-to-consumer sales.

Background

Tinhorn was part of the same engagement as Black Hills, and the groundwork was shared: a three-day workshop at APL’s head office with the leaders of every business unit, from inventory and finance to visitation, club and direct-to-consumer, and every stakeholder’s needs mapped before design began. We completed a full content inventory of Tinhorn’s site, consolidated pages built up over many years, and wrote the Commerce7 standards Tinhorn’s team now follows for collections, bottle shots and product URLs. With launch weeks away, APL’s project team changed, and we kept the launch on schedule.

Result

Tinhorn Creek launched on Commerce7 in December 2024, on cream with the winery’s warm browns, in Begum and Agenda. The winery, Miradoro, the guest house and the club each have a clear place on the site, and the technical SEO work carried every old address to its new home so Tinhorn kept its place in search. The site is easy for the internal team to manage, built to sell wine, take bookings and grow the club, and ready for more of what Commerce7 can do. We trained staff across departments to support the site long after launch.

Three Tinhorn Creek Vineyards pages: home, the wine club and Rooted in BC
The Tinhorn Creek Vineyards home page on a phone

A Canadian classic, on Commerce7

Tinhorn’s website was one part of a much larger change at Andrew Peller Limited, so every decision had to work for the group as well as for the winery. We worked with APL’s teams and Tinhorn’s own staff from the first workshop to launch, and built the site in step with Black Hills.

Discovery

Ran a three-day workshop at APL’s head office with every business unit leader and mapped each team’s needs.

Content inventory

Inventoried and consolidated years of Tinhorn’s pages, and redirected every old address to protect search rankings.

Commerce7 standards

Wrote the Commerce7 standards Tinhorn’s team follows for collections, bottle shots and product URLs.

Website design

Designed a warm, welcoming site with a clear place for the winery, Miradoro, the guest house and the club.

Training

Trained staff across departments so Tinhorn’s team manages the site independently after launch.

Sections of the Tinhorn Creek Vineyards website, from the wine club and Miradoro to the guest house and the region map

Before and after

The Tinhorn Creek About page now: Discover Tinhorn Creek beside hands in the vineyard soilThe Tinhorn Creek Who We Are page in 2024, on the earlier websiteBefore 5forestsAfter 5forests
The Tinhorn Creek wine club page now: Your New Favourite Okanagan Wine ClubThe Tinhorn Creek member login page in 2024, on the earlier websiteBefore 5forestsAfter 5forests
The Miradoro Restaurant page now, with reservation and menu buttonsThe Miradoro Restaurant page in 2024, on the earlier Tinhorn Creek websiteBefore 5forestsAfter 5forests

Project details

Client

Tinhorn Creek Vineyards

Region

Services

Commerce7 websites, Strategy and communication workshops, Winery website hosting and maintenance

Website

Visit Tinhorn Creek Vineyards