We take a customer-first approach to wine, beer, and spirits marketing
5forests was founded in 2015 with one goal: leverage deep industry expertise with cutting-edge technology to revolutionize how wine brands connect with their audiences. Today, our work has become the gold standard for excellence in alcohol marketing. Our approach is data-driven and human-centered, focusing on crafting bespoke marketing solutions that produce measurable results for our clients.
What matters most
At 5forests, our values are the foundation of our business. We believe in treating our clients and team members with respect and compassion, and we’re committed to using our skills and resources to make a positive impact in the world. If you share those values, we’d love to work with you and help your business grow.
Make space
Our commitment to accessibility, empathy, and human-centered design means we strive to make our experiences—both digital and physical—enjoyable for all.
Don’t just sustain, enrich
Beyond simple sustainability, we are dedicated to practices that not only preserve, but positively contribute to our planet and its people.
Come as you are
At our core is the belief that everyone has something valuable to offer. Gatekeeping or snobbery isn’t welcome here.
Be good
Our foundation is built on love and respect—for our team, our clients, and the world around us. We believe in nurturing a culture of kindness and support, where everyone feels part of something bigger.
Do good
We take zero-harm approach to everything we do. We recognize the significant impact our work can have on individuals and communities, and we commit to wielding this influence with the utmost care and integrity.
Screw “good enough”
Mediocrity has no place here. With a relentless drive for excellence and an insatiable curiosity, we approach each project as a chance to innovate, impress, and make a lasting impact.
Our leadership team
Like you, we enjoy the work that we do, and we don’t want to become managers and administrators with layers of employees between us and our clients. What that means for you is a direct line to the people who are making decisions and driving goals for your brand.
Polly Hammond
Polly is our Founder and CEO, which means every buck stops with her. As the public face of 5forests, she splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today’s lifestyle businesses.
She’s host of over 100 podcasts on the subject of wine marketing, including the 2024 YouTube series Headtraining. She sits on the Board of the Areni Global think tank, and serves as advisor to regional bodies worldwide.
Polly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with Behavioural Economics, and her work is based on insights into all the crazy and irrational reasons consumers engage with brands.
With over 25 years experience in growing successful companies, Polly knows first hand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world.
To engage Polly as a speaker at your next event, head to pollyhammond.com.
Michael Bourne
Michael is our VP of Engineering, which means he’s in charge of all things technology. He oversees new product development, digital data discovery and strategy, SEO, analytics, and anything else we throw at him.
Born and raised in the Okanagan Valley, Canada’s wine country, Michael is no stranger to the world of wine and the community that grows around it. With a background in web development going back 20+ years, he has worked with businesses of all sizes and varieties. He brings a unique appreciation and understanding of how to use technology to serve the interests of both business owners and their customers alike.
Alongside his work with 5forests, Michael is an organizer for his local WordPress Meetup group, a WordPress Contributor, a regular WordCamp speaker (where his talks will often center around web development, SEO, site speed optimization, and accessibility), and a published plugin developer, including the “Commerce7 for WordPress” plugin, the very first Commerce7 integration plugin released to the public.