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How many times have you heard us say, “Good marketing is all about the customer”? As any marketer worth their salt will attest, understanding your customers lies at the heart of successful marketing strategies. Yet, traditional methods of representing customer profiles often fail to capture the truth of your audience and fail to make that…
Continue reading Narrative customer personas: a better way to understand your audience
We all know it: the wine industry is evolving at a rapid pace, and one of the most significant drivers of this change is digital marketing. As more wineries and wine-related businesses leverage digital tools to engage with consumers, build their brands, and drive sales, the need for a clear understanding of the trends, challenges,…
Continue reading Together, Let’s Shape the Future of Wine Marketing: Join Our 2024 Digital Marketing Survey
Managing a large email list in Mailchimp can be costly, especially when you’re paying for non-subscribers who can’t receive your emails. This is not only a waste of money but also an unnecessary burden on your marketing team. Where do these “non subscribers” come from? In the case of our winery clients, these contacts are…
Continue reading Tired of paying for non-subscribers in Mailchimp? Us too.
Bridging the gap between French and American wine markets through innovative digital marketing strategies. BORDEAUX, France, July 1, 2024 — 5forests, the award-winning marketing agency renowned for its expertise in the wine, beer, and spirits industries, proudly announces the opening of its new office in Bordeaux’s prestigious Golden Triangle. This strategic expansion underscores 5forests’ commitment…
Continue reading 5forests Expands to Bordeaux, Strengthening Global Impact in Wine Marketing
Sustainability is one of our core values and our blood is too hot to just sit and watch the world rapidly immerse into apocalyptic scenarios. And this is not for dramatic effect or exaggeration. You can (and should!) read more about it on the The Intergovernmental Panel on Climate Change (IPCC) reports. For starters, 5forests…
Continue reading Practicing what we preach with Ecologi
Now, say you are a lucky lady or gent, sipping luxurious champagne at your favourite Michelin-starred restaurant, pondering (as you do) the vine to table impact of said producer’s practices. Thanks to Positive Luxury and their Butterfly Mark, you can find out more at max convenience! In our ongoing effort to prioritize planet-mindedness, 5forests is…
Continue reading Making an Impact with Positive Luxury
What a wonderful update to wake to today. The 5forests team has worked extensively to make accessibility a pillar of our work, which often has meant collaborating with partnering tech to improve their products. Today, that paid off on our own site with a 100/100 score for accessible practices. Read more about why we all…
Continue reading 5forests earns 100/100 score for accessibility!
Greetings, fellow wine enthusiasts! As a wine marketing agency that loves to innovate, we’ve been hard at work creating a new tool that will completely change the way you create your reservation property maps. Today, we’re thrilled to announce the launch of our easy-to-use, visual Reservation Property Maps tool for Commerce7. With this tool, you’ll…
Continue reading Save Time, Effort, and Money with Our Free Visual Reservation Property Map Tool for Commerce7
5forests is excited to launch a groundbreaking new YouTube series, Headtraining, bringing expert free wine marketing resources just in time for the 2023 holiday sales season. “Marketers are now expected to understand everything from social media and email marketing, to SEO and e-commerce,” says Polly Hammond, founder of 5forests. “But there’s nothing out there to…
Continue reading 5forests Launches New Free Wine Marketing Resources on YouTube
At 5forests, we are proud to team up with Digimatic to offer our Commerce7 app that makes tree planting accessible and easy. Through our partnership with Ecologi, 5forests and our partner wineries have planted over 150,000 trees and offset more than 1,300 tonnes of carbon emissions. The Environmental Benefits of Tree Planting Planting trees is…
Continue reading Tree Planting Made Easy using 5forests’ App on Commerce7
From understanding customer journeys and funnels to choosing the right agency partner, we cover everything you need to know to make the most of your advertising budget.
Continue reading Why your Facebook ROAS sucks
I’m known for my matter-of-fact writing and talking style. I come by it naturally, so I hope readers aren’t offended if I tell them that their websites aren’t accessible, and that’s a dick move. I covered this 2 years ago in my “Don’t be a dick” series. You can read that here: Accessibility, compliance, and…
Continue reading Your website probably isn’t accessible