Damn fine reading.

Accessibility Icon text Do The Right Thing

Your website probably isn’t accessible

I’m known for my matter-of-fact writing and talking style. I come by it naturally, so I hope readers aren’t offended if I tell them that their websites aren’t accessible, and that’s a dick move. I covered this 2 years ago in my “Don’t be a dick” series. You can read that here: Accessibility, compliance, and…

Freelancer with Wine Using Laptop

5 resources to inspire your new winery website

New year, new site? If recent downloads of our free templates are any indication, wineries around the world are making website resolutions for 2022. One of the beauties of our Gutenberg-based winery templates is just how easy it is to make them your own – from simply rearranging demo content to building pages from scratch.…

Facebook Conversion Tracking: Commerce7’s secret weapon

Commerce7 has something no other wine DTC platform has: an app dedicated to properly tracking conversions on Facebook. Ok, maybe it’s not so secret… many wineries and agencies alike already use this app and love it. But it never hurts to remind everyone else that it’s available, and why almost every winery should be using…

January Social Media Calendar

The Wine Seller’s Social Media Calendar, revised for a post-pandemic world

tl;dr The Links 5forests 2021 Social Media Calendar for Wine – A0 5forests 2021 Social Media Calendar for Wine – Letter 💛 Greetings wonderful wine folk! Let me begin by apologizing to Cathy. I promised her last year that I would send out a 2020 calendar, but the world went mad and I traded in…

Love and Happiness

We’re back, we’re back, we’re back! And you’re here, too! And that makes me happy. 😊 But if it doesn’t make you happy (and let’s be honest, you haven’t heard from me in almost a year, I get it), go on and unsubscribe. You can come back anytime and I’ll still love you. And that’s…

The Influencers

As part of our ongoing series on wine communication, Fabien Lainé, Paul Mabray, Terry Xu, Mike Ratcliffe, and Scott Eddy take the lid off the world of influencers. How important are they really? What rules do they follow? How real are the numbers of followers they claim? A lively RBW debate!

Russia

Continuing the theme we began with India and Brazil, we look at Russia, one of the wine world’s most under-appreciated markets – where good wine is being produced, too.

Writing, With Karen MacNeil

With over a million copies sold, Karen MacNeil tops the wine writing charts in the US. Hers was the only book that featured in the Netflix movie, Uncorked. Now she’s moved online with virtual tastings.

Orange is the New Black

Simon Woolf, award-winning author of Amber Wine, talks skin contact with rosé expert Liz Gabay MW, winemaker Tony Milanowski of Rathfinny Estate and natural wine distributor Doug Wregg of Les Caves de Pyrene.