Damn fine reading.

Close up Portrait of Angry Man

Kicking and Screaming

It’s time to get back on the horse and start writing again. I took a little time off…for no good reason except I was not feeling inspired. Looking at why, I had a real empathy moment with you, my clients and readers: there were just too many things demanding my attention, and even though I…

Accessibility Icon text Do The Right Thing

Accessibility, compliance, and your winery website

Greetings, friends, and welcome to another Must Read. This week, I’m handing the reins back to Michael to give us the lowdown on Accessibility compliance, why it’s a must, and why a solution that looks too good to be true, generally is. In the last DBAD series, we talked about site speed. What it is, why…

Be nice or leave. An ethical marketing primer.

Be nice or leave. An ethical marketing primer.

I’ve got a story for you this week, because my staff heard my groans and you can, too. One week after the Wine Marketing and Tourism conference, I received an email from an event sponsor. As 5forests was also a sponsor, I knew that the attendee email list had JUST gone out to sponsors the…

We're screwed scene from 10 Things I Hate About You

No, the Z does NOT stand for Zombies. Post-millennials to the rescue!

Greetings, friends, and welcome to another Must Read. I’m knee-deep in preparation for a work trip to Sonoma, and while there I’m going to be speaking about “how to sell wine to millennials.” I have a confession: I was coerced by clients into this speech topic. I didn’t actually want to talk about how we…

Friends giving a high-five on a bus

Sorry, Paul, 280 characters weren’t enough

Last week, my friend Paul Mabray published an article entitled, “The Wine Industry Doesn’t Have An Education Problem, We Have An Engagement Problem,” which you can find here. Anyone who’s been reading The Must Read for a while knows that this debate is one I’m very passionate about, so when Paul asked for me to…

“Hi Virginia” or "Does your personalization suck?"

“Hi Virginia” or “Does your personalization suck?”

Greetings, friends, and welcome to another Must Read. Thanks for all the wonderful feedback from last week’s snarkfest.  Some of the funniest comments I received were stories of personalization fails, from {fname} to misspellings to automation screw-ups (such as trying to sell a product to someone who literally JUST bought that product 🙄)  At the…

Snarky Face sign

I’m feeling extra snarky today. Be prepared.

PROVEN, WRITTEN BY EXPERTS, HERE’S THE CLICKBAIT TITLE THAT SCREAMS “THIS WORKS!” Greetings, friends, and welcome to another Must Read. I’m feeling extra snarky this week, so grab your coffee, roll up your sleeves and get prepared to take notes. Is there anything better than yet another email that “promises to get results,” is “guaranteed to…

Young George Clooney with Long Hair

George Clooney > Twitter

Greetings, friends, and welcome back to the Must Read. First, let me say thank you to everyone who messaged and emailed me in the past month. You kept me sane while I was trapped in the Deep South dealing with dysfunctional family and drinking wine from tetrapaks. I’m home to my beautiful, calm Auckland and have…

💌 A love letter to old friends

First off, you folks rock! Thank you for the questions, emails, and big ol’ virtual hugs last week. My little emo spell was followed by a hugely productive week during which my team has done some of our best work to date. You sent in some great challenges and I thought I’d start today with the…