Wine Business Podcasts

Whether it's hosting 100+ podcasts on Wine Business and Marketing or joining others on their pods, our founder, Polly Hammond, is no stranger to talking about wine!

Audiobooks, hot wings, and, yes, labubu. This week on the Radar.

The following is a lightly edited transcript from The Wine Marketer’s Radar, a weekly briefing that curates smart, non-wine industry campaigns with real implications for how wine brands market, sell, and show up in the world. This week’s edition spotlights three unexpected but incredibly captivating campaigns—from audiobooks to hot sauce interviews to fashion-sized tequila—that reveal…

Gen Z clichés. Coke cans with QR codes. Sydney Sweeney’s “great jeans.”

This is the gently edited transcript of the July 31 episode of The Wine Marketer’s Radar — a weekly series from 5forests that connects external marketing shifts to modern wine brand strategy. Three very different stories, but each a lesson for wine brands: why labels can mislead us, how to leverage packaging for growth, and…

Wine Marketing in Uncertain Times: Trust, Experience, and Gen Z Luxury

This is the gently edited transcript of the July 10 episode of The Wine Marketer’s Radar — a weekly series from 5forests that connects external marketing shifts to modern wine brand strategy. Tariffs, trust, and wine marketing in uncertain times We’re kicking off this week with a story from Marketing Dive that hits especially close…

Third Places, Nostalgia Marketing, and Why Strategy Still Beats Tactics

This article is a gently edited transcript from the June 29 episode of The Wine Marketer’s Radar, a weekly series from 5forests connecting big-picture marketing trends to wine brand strategy. Brand-owned coffee shops are the new flagship store First up, coffee — and the proliferation of brand-owned coffee shops. What does that have to do…

What SXSW London Taught Me About the Future of Wine Marketing

Hello and welcome back to The Wine Marketer’s Radar. I’ve been away for the past two weeks — first at the inaugural SXSW London, and then working with my team in the city on a very special project. (More on that soon — watch this space!) SXSW London was a powerful reminder that there’s a…

Dan Petroski wearing a blue shirt and smiling at something to the left of camera

Dan Petroski on Reinventing Wine Marketing Strategy

In the latest episode of Uncorked, Polly Hammond sits down with Dan Petroski, founder and winemaker at Massican. Known for his forward-thinking approach, Dan shared insights on how he challenges conventional wine marketing, the influence of social media, and the importance of adapting to change in the wine industry. From Tradition to Innovation in Wine…

Confident woman with short blond bob staring straight ahead at camera

Wine Marketing with Cindy Gallop: Inclusivity & Ageism

What can wine brands learn from the sex industry? A helluva lot if Cindy Gallop is the one giving the advice. In a time when alcohol brands are facing increasing calls for moderation and abstinence, we sit down with Cindy to explore how a platform like Make Love Not Porn is actively fighting to establish…

Mature blond woman in a green dress smiles at camera

Reflections on Journalism and Wine with Felicity Carter

In a lively episode of Uncorked, Polly Hammond and Felicity Carter share insights from their experience at Media Fest 2022, a journalism conference in Washington, D.C. The two dive into the challenges facing both the journalism and wine industries, exploring how each field can benefit from fresh perspectives, authenticity, and innovation. Journalism in the U.S.:…

Nigerian woman with long braided hair in a winery holding a glass of wine while smiling at camera.

Chinedu Rita Rosa on Bordeaux, Nigeria & Wine Market Growth

In a dynamic episode of Uncorked, Polly Hammond speaks with Chinedu Rita Rosa, founder of Vines by Rosa and co-founder of Bordeaux Mentor Week. As one of Nigeria’s first certified wine experts, Chinedu has spent over 20 years helping European wine brands enter the West African market while simultaneously championing African food and wine pairings…

A young man in a blue shirt holds a glass of wine.

Christian Holthausen on Wine PR, Empathy & Reputation

In this engaging episode of Uncorked, Polly Hammond sits down with Christian Holthausen—communications strategist, writer, and long-time public relations powerhouse in the wine world—to explore what PR means today. Their conversation spans from the decline of the Rolodex to the rise of personal branding, from empathy to influencer fatigue, and everything in between. Holthausen makes…

Smiling man with light skin wearing a blue t-shirt in front of stuffed bookcase

Adam Lechmere on Wine Trends: Cans, Comms & Regeneration

In this post-pandemic episode of Uncorked, Polly Hammond is joined by veteran wine writer Adam Lechmere for a boots-on-the-ground debrief of the London Wine Fair. With insight, wit, and a critical eye, Lechmere walks us through the evolving landscape of wine trade shows, the rise of canned and natural wines, and how movements like regenerative…

Woman in vineyards. She's smiling and holding a bottle of Finca Feliz wine.

Lis Clement on Malbec, Wine Marketing & Argentine Innovation

In this lively and insightful episode of Uncorked, Polly Hammond interviews Lis Clement—marketing powerhouse and director of her family’s Bodega Clement in Mendoza, Argentina. Lis is best known for launching World Malbec Day and flipping traditional wine communication on its head through guerrilla marketing, love brands, and unapologetically creative campaigns. Now, she’s running a winery…