At 5forests, we do three things exceptionally well: wine marketing, winery websites, and growth strategy.
Over ten years focused solely on wine means we’ve become unreasonably good at building profitable wine brands. With offices in North America, the UK, Europe and New Zealand, we are The World’s Wine Marketing Agency TM.
Some wineries come to us because something broke: a website held hostage by its last developer, a platform they’ve outgrown, a tasting room that has gone quiet, a mailing list that gets a little older every year. Others come because they’re ready to grow faster and more strategically than they can on their own. Either way, we’ve been solving these problems for over a decade.
Cakebread Cellars
Fifty years of food and wine, finally on the same page.
Round Pond Estate
We spent a year bringing guests to Round Pond before we touched its website.
Commerce7
We build on Commerce7 every day. Then Commerce7 asked us to build Commerce7.
How we help wineries grow
We build the website, run the marketing and set the strategy behind both, so nothing gets lost between agencies. Plenty of wineries hire us for just one solution, or grow into what they need, and that’s fine too.
Winery websites that are pretty and profitable.
Platforms, algorithms, regulations, server crashes, security patches… for too many wineries, the website is one more thing to worry about. We design and build custom Commerce7 websites your team can run without calling a developer and your customers can buy from without hunting for the button. Then we host them, look after them and keep improving them after launch. Speed, accessibility and technical SEO are part of every build.
Wine marketing that connects effort to revenue.
For the winery that needs a lift but not a new hire. We run the email, search and advertising that bring people to the tasting room and back to the shop: email flows that win back lapsed club members, ads that fill last-minute tasting slots, and winery SEO that puts you in front of people already searching for a tasting in your valley. Every engagement starts with a digital discovery, so we know where your money is going before we spend more of it.
Strategy that holds up when the market doesn’t.
Marketing decisions get expensive when they’re made on a hunch. We work out who buys your wine and why, what the competition looks like and where your budget will do the most good, so you start with a plan that keeps you steady even when the world goes mad. When you need senior marketing leadership without a full-time hire, we stay on as your fractional CMO, and run brand strategy workshops on site, with every stakeholder in the room, for wineries and regional associations alike.
We’re the partner you call when things need to change
Wineries usually call us the week something goes wrong. The website falls over the Friday before a release, the tasting room calendar has more gaps than bookings, or someone finally notices the club list is getting older every year. That’s where most of our work begins.
The website is broken
It’s slow, it’s brittle, or the last developer still holds the keys.
The tasting room has gone quiet
Fewer bookings, more gaps in the calendar, and the tactics that used to fill seats have stopped working.
Your email list is getting older
Your best customers are aging, and the younger buyers who should replace them can’t find you.
Moving to Commerce7
Leaving Shopify or WooCommerce, and taking your club and customers with you.
Selling into the US from abroad
Distribution has stalled, and you want to reach American buyers directly.
Starting from scratch
A new estate, a new owner, or a rebrand that has been talked about for years.
What our clients say
Sure, we could tell you we’re easy to work with, but it sounds better coming from the wineries.
“Since launch, we’ve seen a clear boost in customer engagement—more orders, wine club sign-ups, and new additions to our mailing list. We’re confident our site is performing at a high level and fully compliant, thanks to their expertise.”
Tera Shannon & Roxanne Jackson
Shannon Family of Wines
When we needed to rebuild our website to integrate with Commerce7—following a failed attempt with another agency—5forests came to the rescue. They delivered a beautiful, functional, and accessible site in record time.
Vicky Farrow, Proprietor, & Brian Shapiro, Estate Director
Amista Vineyards
From onboarding to launch, 5forests demonstrated a level of professionalism that gave us confidence in our site. No detail was overlooked and no question was trivial. I can easily recommend their work to colleagues and know they will share the same experience.
Elizabeth Clark
Argyle Winery
Working with 5forests since 2020 has been transformative for our family business. Their profound industry knowledge and practical innovations have been invaluable… ensuring our nascent winery thrives in the direct-to-consumer market.
Michael Franzia
Clark Ferrea Winery
5forests’ expertise in website development and maintenance, particularly with Commerce7, has streamlined our online operations. They understand the wine industry, are ahead of industry trends, and effectively work with our team to provide tailored solutions that meet our specific requirements.
Michelle Hogan
Anaba Wines
Rarely do you find someone who is so up on trends in both tech and wine, who also has empathy for the consumer. 5forests’ professionalism, expertise, great listening, and marketing guidance will help me way beyond just my new site launch.
Elizabeth Schneider
Wine for Normal People
I had a good feeling about working with 5forests from the very beginning, and I’m so grateful I trusted that instinct. I hope I have the privilege of collaborating with them again on future projects.
Elise Nerlove
Owner, Elkhorn Peak Cellars