The marketing agency behind wine’s strongest brands

At 5forests, we don’t just build websites—we build businesses. As the wine industry faces its toughest years in decades, we help brands connect with modern consumers, navigate complexity, and grow with purpose. Whether you’re launching DTC, fixing a broken website, or just tired of shallow agency advice, we’re the partner serious wine businesses call first.

Explore our Wine Marketing Services

A stylish couple in vintage attire, holding wine glasses from the best wine marketing agency, against a floral backdrop. The woman wears large sunglasses; the man dons a sharp suit.

Many winery websites look good. Few are built to perform.

5forests builds winery websites with one goal: to move your customers from interest to action, fast. That means more than just a pretty homepage. It means a site that loads quickly (even on mobile), conforms to accessibility standards (ADA/WCAG), is optimized for search engines, and maps cleanly to your customer’s actual decision-making process.

All our winery website designs are based on a deep understanding of how wine consumers discover, explore, and buy—whether they’re casual browsers or long-time club members. We specialize in Commerce7 websites, but we also work across platforms to meet your goals. Every page is built with intention, every decision backed by data, and every pixel designed to support conversions—whether that’s joining the club, booking a tasting, or placing a case order.

We don’t design for design’s sake. We design to grow your wine business.

Explore our winery website services | See our recent winery website work

A few favorite Commerce7 and custom winery websites

A group of millennial wine lovers sitting in front of the Argyle sign. Superimposed are the words "Argyle Wine Club"

Argyle Winery

Eight bottles of Roederer Estate sparkling wine, including Brut, Brut Rosé, and L’Ermitage vintages, displayed on a wooden table outdoors with rolling hills in the background. Overlaid text reads: “A Vision for California Sparkling Wine.”

Roederer Estate

A tattooed hand holds a bottle of Sixmilebridge wine labeled “Paso Robles Adelaida District,” with a blurred background of a person holding a wine glass and overlaid text reading, “An unforgettable wine tasting in the heart of Paso Robles.”

Sixmilebridge

Two women sit on a beach blanket near rocky coastal cliffs, sharing a relaxed wine picnic. One pours white wine into a glass while the other smiles and holds a glass of wine. Between them, a charcuterie board and bottles of Bonterra wine are placed on the blanket. The scene promotes Bonterra Organic Estates’ sustainable wines, with the text: “Taste with Intention – From our organic vineyards to your spring soirée – every delicious sip of Bonterra will bring mouthwatering flavor and sustainable craftsmanship.” A mustard-colored button reads “SHOP NOW.”

Bonterra

We don’t outsource expertise. We lead with it.

Few agencies can match the depth of wine strategy, marketing and website expertise we bring to the table. Our leadership team is internationally recognized for shaping the future of wine through strategic client work, keynote speaking, industry advisory roles, and deep expertise in digital, DTC, and consumer behavior. We’ve written the playbooks, coached national initiatives, and guided top-tier brands through moments of transformation.

Let us bring that clarity, experience, and firepower to your business.

Get to know us

“Working with 5forests since 2020 has been transformative for our family business. Their profound industry knowledge and practical innovations have been invaluable… ensuring our nascent winery thrives in the direct-to-consumer market.”

Michael Franzia, Clark Ferrea Winery
a row of wine glasses etched with Clark Ferrea

End-to-end marketing for wine brands looking to grow smarter.

Whether you need a high-converting winery website, strategic campaign oversight, or deep insight into your evolving customer, our work is grounded in real-world expertise and industry fluency.

Strategy & Research for Wineries

We don’t launch without a plan. Our strategic work guides everything we do, from customer journey mapping to trend forecasting to on-call CMO support. This is where we uncover what your customers care about and how to meet them with clarity, not guesswork.

Built for better customer journeys:
Marketing to Millennials & Gen Z
Winestories™ Customer Personas
Journey Mapping
Fractional CMO Support
Industry Trends & Forecasting

Digital Marketing for Wineries

Our marketing services are purpose-built for wineries. We combine performance marketing with audience insight to drive awareness, engagement, and conversion across paid, owned, and organic channels.

Built to drive results, not just clicks:
Winery SEO
Email Marketing
Social Media Advertising
Google Advertising
Full-Service Campaign Management

Winery Website Design

We build winery websites that are pretty and profitable. Our team designs and develops high-speed, accessible, SEO-optimized sites on Commerce7 and other leading platforms. From platform migrations to data-driven design, we make sure your digital foundation is future-ready.

Built to support long-term growth:
Commerce7 Websites
Commerce7 Templates
Accessible Websites
WineDirect to Commerce7 Migrations
Winery Website Care Plans

A rose gold microphone surrounded by pastel flowers in bloom.

Latest insights on wine, DTC, and strategy

From the cellar to the shelf, marketing wine has never been more complex—or more interesting! Here’s what we’re learning, questioning, and sharing with the brands we work with around the world.

What could your wine business look like with the right partner?

A better partner means better thinking, better tools, and better outcomes. At 5forests, we work with wine brands that are ready to step into their next chapter, with strategy, systems, and support that go far beyond the average agency.

Contact 5forests today