Strategy
-
They loved the visit. Now what? A customer journey map for wineries
View linked content: 5forests.com/customer-journey-map-for-wineries/Why visitors who love your tasting room don’t order again, what the best brands outside wine do after the visit, and how to build a…
-
What is design thinking, and how can it fix your tasting room?
View linked content: 5forests.com/design-thinking-for-wineries/Design thinking in 5 steps, worked through one winery problem: tasting room visitors who leave without buying. Plus how to run the workshop with your…
-
Beyond demographics: Why psychographics are the future of wine marketing
View linked content: 5forests.com/beyond-demographics-why-psychographics-are-the-future-of-wine-marketing/This article is adapted from a presentation entitled “Murder on the Dancefloor” originally delivered by Polly Hammond at the Wine Sales Symposium in May 2024.…
-
Riders on the storm: How smart wine brands are surviving an existential crisis
View linked content: 5forests.com/riders-on-the-storm-how-smart-wine-brands-are-surviving-an-existential-crisis/This article is adapted from a talk originally presented by Polly Hammond and Michael Bourne at the Wine Sales Symposium in December 2024. It has…
-
How to audit your winery’s digital marketing spend: Stop wasting money and get real results
View linked content: 5forests.com/winery-digital-marketing-audit/“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” This quote may be more than a century…
-
Voice of Customer: The overlooked strategy that can transform your wine marketing
View linked content: 5forests.com/voice-of-customer-the-overlooked-strategy-that-can-transform-your-wine-marketing/“Voice of Customer.” Yes, we know, it sounds like corporate marketing jargon (something we diligently try to avoid here at 5forests). Simply put, it means…
-
How to set goals and KPIs that actually grow your winery
View linked content: 5forests.com/how-to-set-goals-and-kpis-that-actually-grow-your-winery/Why winery growth needs more than good intentions How many times have you heard me say, “A goal without a plan is just a wish….”…
-
How to write a winery digital marketing brief that works
View linked content: 5forests.com/how-to-write-a-winery-digital-marketing-brief/Why wineries need better marketing briefs Editor’s note: What follows is a full transcript of our video, “How to Write a Winery Digital Marketing Brief…
-
How to find a wine marketing company you’re sure to love
View linked content: 5forests.com/how-to-find-a-wine-marketing-company-youll-love/Here’s a familiar scenario: a winery hires a marketing agency, months of work go by, and then the project falls flat. That’s where we often…
-
PESTEL factors and their impact on business: An in-depth analysis
View linked content: 5forests.com/pestel-factors-and-their-impact-on-business-an-in-depth-analysis/The PESTEL framework—which stands for Political, Economic, Social, Technological, Environmental, and Legal factors—is a comprehensive tool for analyzing the macro-environmental influences that affect business operations.…
-
Why PESTEL matters (yes, even in wine)
View linked content: 5forests.com/why-pestel-matters-yes-even-in-wine/The wine industry loves a good acronym, and today, I want to talk about one that gets tossed around in strategy circles and LinkedIn comments…
-
How do I find the best wine marketing agency for my winery?
View linked content: 5forests.com/best-wine-marketing-agency/If you’re in the wine business, you know that creating exceptional wine is just half the battle. Getting it into the right hands? That’s where…