Strategy
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What do I think about Come Over October?
View linked content: 5forests.com/what-do-i-think-about-come-over-october/I’ll begin by saying, I appreciate the sentiment behind “Come Over October.” On paper, it’s a beautiful idea—leaning into the communal aspect of wine, encouraging…
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Marketing non-alcohol beverages: Strategies for success
View linked content: 5forests.com/marketing-non-alcohol-beverages/In this episode, Polly dives into marketing non-alcohol beverages. Discover the secrets behind successful integration of non-alcohol options, understanding your customer base, and enhancing the…
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Narrative customer personas for wineries: Go beyond demographics
View linked content: 5forests.com/narrative-customer-personas/How many times have you heard us say, “Good marketing is all about the customer”? As any marketer worth their salt will attest, understanding your…
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The oldest of Gen Z turned 21 in 2018. It is estimated that by 2020 (that’s only fourteen months away), they will comprise one-third of…
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What wine marketing can learn from video game design
View linked content: 5forests.com/built-for-play-what-the-wine-industry-can-learn-from-video-game-design/Lately, I’ve been pondering my GenX husband’s secret guilty pleasure: MMORPGs, huge multiplayer online games with complex story plots that often rely on community-building to…