Other agencies build winery websites. 5forests builds winery websites that sell.
Never before have wineries had so much technology at hand to engage directly with customers, streamline marketing, and drive sales. 5forests is uniquely positioned to help you leverage these opportunities. Our experience building ecommerce sites is unparalleled, which has led to us being the go-to agency for complex websites for wine businesses. Our team developed the Commerce7 for WordPress plugin, which now connects more than 1,000 wineries worldwide, and we’ve launched dozens of profitable custom websites for some of the world’s largest wine brands.
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Is your winery website costing you sales?
All too many winery websites look beautiful but quietly fail at the one job that matters: turning visitors into customers. The gap between “pretty site” and “profitable site” comes down to conversion, and most wineries are losing money in that gap every single day.
Your site makes people work too hard
Visitors shouldn’t have to hunt for the “Book a Tasting” button, decode your wine club tiers, or wonder if shipping is available to their state. If booking or buying feels like effort, they’ll choose the easier option: closing the tab.
You’re showing off the winery, not solving their problem
Your site talks about your estate, your winemaking philosophy, your awards. All good things. But the person visiting wants to know: Can I visit this weekend? Is this wine right for a gift? What does club membership actually get me?
Your site is slow, clunky, or breaks on mobile
More than half your traffic is on mobile. If your site loads slowly, has tiny buttons, hard-to-read text, or forms that don’t work smoothly, you’re losing bookings and sales to friction you can’t even see from your desktop.
The digital experience makes membership feel like work
Members shouldn’t have to fight your website to understand what the club actually offers, which tier makes sense for them, or what happens after they join. Vague club pages and confusing tier comparisons make the decision harder than it needs to be.
You’re relying on widgets and templates instead of fixing the issues
An overlay that claims to “make your site accessible,” a generic cookie banner, a privacy policy template someone found online: these don’t address the underlying issues in code, content, or data collection. You’ve added visible noise without reducing actual risk.
You don’t know where conversion is breaking down
You can see that traffic is fine and sales aren’t. But you don’t know exactly where people are dropping off, what’s confusing them, or which changes would actually move the needle. Without that visibility, you’re guessing, and most guesses waste time and money.
How can 5forests help with your winery website?
We work on the ecommerce platforms wineries sell through, and we move wineries between them when the business needs it. Whichever you’re on, the site is designed and built by the same in-house team.
Commerce7
Get the most from your Commerce7 experience. 5forests is unsurpassed in our ability to design and develop custom Commerce7 websites that support your business goals without making you want to cry. From easy content management to synced API, our C7 integration will give you a clear competitive edge. We’re a Commerce7 Platinum Partner, and we’ve migrated more than 100 winery sites into Commerce7 in two years.
Growth-driven design
We know that a pretty website is meaningless if it doesn’t get results. Our approach integrates analytics into design processes, ensuring your website is optimized for user engagement, conversion rates, and overall satisfaction.
Hosting & maintenance
Keep your website performing at its best with ongoing support. Our care plans provide regular updates and maintenance, ensuring your site remains secure, efficient, and aligned with your evolving business needs.
Custom design and brand integration
Our approach begins with crafting a visually stunning website that captures the unique character of your brand, ensuring that every element, from layout to typography, reflects your brand identity and appeals to your target audience.
User experience (UX) optimization
We’ll prioritize the shopping experience, implementing intuitive navigation, streamlined checkout processes, and clear, compelling product descriptions to minimize friction and maximize conversions.
Expert storytelling and copywriting
With a team of writers trained in the language of wine, we’ll work with you to craft compelling content that captivates and informs.
Accessible websites
We build websites that actually follow best practices for accessibility. No band-aid overlay plugins here. Our sites are built to be accessible for real people, tested by real people, because they are used by real people.
Speed, performance and technical SEO
Understanding that website performance impacts both user experience and search rankings, we focus on optimizing site speed and ensuring robust technical performance under heavy traffic. Technical SEO is part of every build, every site is responsive from the ground up with modern fluid units, and we build lightweight, on green hosting.
Analytics and conversion tracking
Our service includes setting up detailed analytics and conversion tracking, providing insights into customer behavior, and identifying opportunities for further optimization.
Why wineries choose 5forests to build their websites
We’re the only agency that can take on complex winery builds and solve development needs with speed, because all of our work is done in house. We don’t outsource, so the same in-house team that wrote the Commerce7 for WordPress plugin designs, builds and writes your site.
“Since launch, we’ve seen a clear boost in customer engagement—more orders, wine club sign-ups, and new additions to our mailing list. We’re confident our site is performing at a high level and fully compliant, thanks to their expertise.”
Tera Shannon & Roxanne Jackson
Shannon Family of Wines
When we needed to rebuild our website to integrate with Commerce7—following a failed attempt with another agency—5forests came to the rescue. They delivered a beautiful, functional, and accessible site in record time.
Vicky Farrow, Proprietor, & Brian Shapiro, Estate Director
Amista Vineyards
From onboarding to launch, 5forests demonstrated a level of professionalism that gave us confidence in our site. No detail was overlooked and no question was trivial. I can easily recommend their work to colleagues and know they will share the same experience.
Elizabeth Clark
Argyle Winery
Working with 5forests since 2020 has been transformative for our family business. Their profound industry knowledge and practical innovations have been invaluable… ensuring our nascent winery thrives in the direct-to-consumer market.
Michael Franzia
Clark Ferrea Winery
5forests’ expertise in website development and maintenance, particularly with Commerce7, has streamlined our online operations. They understand the wine industry, are ahead of industry trends, and effectively work with our team to provide tailored solutions that meet our specific requirements.
Michelle Hogan
Anaba Wines
Rarely do you find someone who is so up on trends in both tech and wine, who also has empathy for the consumer. 5forests’ professionalism, expertise, great listening, and marketing guidance will help me way beyond just my new site launch.
Elizabeth Schneider
Wine for Normal People
I had a good feeling about working with 5forests from the very beginning, and I’m so grateful I trusted that instinct. I hope I have the privilege of collaborating with them again on future projects.
Elise Nerlove
Owner, Elkhorn Peak Cellars
Resources for winery websites
These are the plugins, apps and tools we build or use on winery websites ourselves. Each one links to what it does and how to get it.
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Used by over 1000 winery websites worldwide. This free plugin adds Commerce7 to a WordPress site: cart, login, and account widgets, custom routes, and works with every major page builder.
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Purpose-built hosting for winery websites on Commerce7.
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Abbi is a complete site system designed to get you live fast and keep you running smoothly, with zero coding required.
Latest articles on everything “websites”
What we’ve learned building winery websites, written up for the people who run them. Start with the problems above, or browse everything we’ve written on the subject.
Questions about winery websites
What platforms do you build winery websites on?
Commerce7, WooCommerce and Shopify, and we migrate wineries between them. On Commerce7, your site can stay on WordPress, because we wrote the Commerce7 for WordPress plugin.
Do you outsource any of the work?
No. All of our work is done in house, which is why we can take on complex builds and solve development needs with speed.
Can you improve our existing site instead of rebuilding it?
Yes. If you have a site you like, we start with the data it already generates and improve from there. If you’re not sure what’s holding it back, a winery digital audit finds out first.
Do you host the websites you build?
Yes. Our Commerce7 hosting and care plans are run by the same team that built the WordPress integration.
Are your websites accessible?
Yes. We build to accessibility best practice from the start, with no overlay plugins, and test with real people.
Ready for a better winery website?
Contact us today to learn more about how a 5forests winery website can help your wine business flourish.