For 10+ years, we’ve set the gold standard for winery marketing.
Our data-driven strategies help wine brands grow DTC sales, connect with the right audiences, and build stronger brand visibility through email, SEO and advertising. Whether you’re launching your first campaign or optimizing an existing one, our winery marketing services are built to support real business results.
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Is your winery marketing paying for itself?
You’re paying for a website, email, ads, content, maybe for agencies and consultants. And yet, when you look at the numbers that actually matter (tasting room bookings, club sign-ups, online orders, repeat customers), the curve is flatter than it should be.
You’re measuring activity, not outcomes
Social posts went out. Emails were sent. Ads ran. Traffic went up. All technically true, and none of it tells you whether you got more visits, sales, club members, or returning customers as a result.
You’re targeting the wrong people
“Wine lovers aged 25 to 65” is not a strategy. Locals, tourists, collectors, gift buyers, club faithful and younger drinkers all behave differently, on different platforms, with different triggers. If your campaigns talk to all of them the same way, your message becomes generic and your spend gets spread thin.
You’re invisible when people search
When someone Googles “wine tasting reservations near me” or “best wineries near [your town],” are you showing up in Maps and the local results? If your local SEO is thin, or your Google Business Profile is neglected, you’re donating bookings to whoever ranked instead.
Your ads aren’t aligned with intent
Winery ads drive bookings when you target the right searches, in the right geography, with messaging that matches what people want right now. Most wineries waste budget on generic campaigns that blend into the background and send traffic to pages that don’t convert.
One-time buyers stay one-time buyers
People visit your tasting room, buy a few bottles online, or sign up for your list, then disappear. You got their attention and maybe their first purchase, but without a system to stay connected, the relationship never deepens.
Email, content, and social are afterthoughts
DTC doesn’t live on your homepage. It lives in the relationship between visits, releases, emails, reminders, education, and the quiet touches that keep you in someone’s week. If email is just a release blast, if content is just “news,” if social is just pretty pictures, you’re effectively running your DTC channel on one cylinder.
How can 5forests help with your winery marketing?
Whether you need full-service marketing support for your winery or targeted improvements in email, SEO, social, or ads, 5forests brings the strategic clarity and execution that turn clicks into conversions.
Email marketing for wineries
Email remains one of the most effective ways to drive DTC sales and tasting room visits, but only when it’s done right. We help wineries move beyond batch-and-blast by designing personalized, automated email flows tailored to each stage of the customer journey. Whether you’re re-engaging lapsed club members or increasing post-visit conversions, our email marketing boosts retention and repeat purchases.
Winery SEO
Ranking in search isn’t about luck. It’s about structure, relevance, and strategy. We handle every facet of winery SEO: technical audits and fixes, content optimization, keyword mapping, and local SEO for tasting room traffic. Whether you want to show up for “best organic Syrah in California” or “Paso Robles wine tasting,” we build visibility where it matters most: on the pages your customers are already searching for.
Winery advertising
We create targeted ad campaigns that meet wine buyers in moments of intent, like searching “Napa Valley wine tasting reservations” or “buy organic wine online.” And we develop paid social campaigns that help wineries target the right audience at the right time, whether you’re promoting a seasonal wine release, filling last-minute tasting slots, or recruiting new wine club members.
Winery digital audit
Most wineries can feel when something online isn’t working: sales soften, the club stops growing, the site starts to feel dated. What’s harder is knowing why, and which thing to fix first. That’s what an audit is for.
Websites and funnels that stop leaking revenue
If your website isn’t pulling its weight, no amount of clever marketing will save you. The goal is simple: stop losing people you’ve already paid to attract.
Workshops and leadership support that keep everyone aligned
Sometimes the problem is how decisions get made and who owns what. Your team needs to be pointed in the same direction: clear roles, realistic resources, shared definitions of success.
Why wineries choose 5forests for their marketing
Ten years focused solely on wine means we’ve become unreasonably good at the marketing that works for wine: email, SEO, advertising and social, all planned from your own sales and marketing data. And we make sure you understand what we’re doing and why, so you always know where your budget goes and what it sold.
“Since launch, we’ve seen a clear boost in customer engagement—more orders, wine club sign-ups, and new additions to our mailing list. We’re confident our site is performing at a high level and fully compliant, thanks to their expertise.”
Tera Shannon & Roxanne Jackson
Shannon Family of Wines
When we needed to rebuild our website to integrate with Commerce7—following a failed attempt with another agency—5forests came to the rescue. They delivered a beautiful, functional, and accessible site in record time.
Vicky Farrow, Proprietor, & Brian Shapiro, Estate Director
Amista Vineyards
From onboarding to launch, 5forests demonstrated a level of professionalism that gave us confidence in our site. No detail was overlooked and no question was trivial. I can easily recommend their work to colleagues and know they will share the same experience.
Elizabeth Clark
Argyle Winery
Working with 5forests since 2020 has been transformative for our family business. Their profound industry knowledge and practical innovations have been invaluable… ensuring our nascent winery thrives in the direct-to-consumer market.
Michael Franzia
Clark Ferrea Winery
5forests’ expertise in website development and maintenance, particularly with Commerce7, has streamlined our online operations. They understand the wine industry, are ahead of industry trends, and effectively work with our team to provide tailored solutions that meet our specific requirements.
Michelle Hogan
Anaba Wines
Rarely do you find someone who is so up on trends in both tech and wine, who also has empathy for the consumer. 5forests’ professionalism, expertise, great listening, and marketing guidance will help me way beyond just my new site launch.
Elizabeth Schneider
Wine for Normal People
I had a good feeling about working with 5forests from the very beginning, and I’m so grateful I trusted that instinct. I hope I have the privilege of collaborating with them again on future projects.
Elise Nerlove
Owner, Elkhorn Peak Cellars
Resources for winery marketing
The apps, tools and guides we build or use in winery marketing ourselves, from conversion tracking for Commerce7 to the photography shotlist. Each one links to what it does and how to get it.
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This 130+ shot checklist will help you develop a useful library of winery photography that can boost sales and engagement, connect emotionally with your customers, and stand out from the competition.
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Reward club joins, birthdays, club anniversaries, and newsletter signups automatically, on top of the native Commerce7 Loyalty program.
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Shopping Feed Pro
PaidPut your Commerce7 catalog on Google, Meta, Wine-Searcher, Vivino, and Google Local Inventory, managed entirely inside Commerce7.
Latest articles on everything “marketing”
What we’ve learned running marketing for wineries, written up for the people who do it. Start with the problems above, or browse everything we’ve written on the subject.
Questions about winery marketing
What does winery marketing with 5forests include?
Email, SEO and advertising, built on a strategy that ties each channel to bookings, DTC revenue, club growth and retention.
Can we hire you for one channel?
Yes. Whether you need full-service marketing or targeted support in email, SEO or advertising, each service works on its own or as part of the whole.
Do you do the work, or advise our team?
We do the work: we write every email and make and run the ads. For SEO, we do as much of the work as you want us to.
How do you know what our marketing sold?
We track what each email campaign sold, and every sale, booking and club signup back to the ad that drove it, so you know what your budget earned.
Ready to grow your winery with smarter marketing?
Whether you need full-service marketing for your winery or targeted support in email, SEO or advertising, 5forests brings the strategic clarity and execution that turn clicks into conversions. Let’s build a strategy that drives real growth, online and off.