Damn fine reading.

close up of hands playing video games

Built for Play. What the wine industry can learn from Video Game design.

This week’s news is entirely based on Keith’s secret guilty pleasure: MMORPGs, huge multiplayer online games with complex story plots that often rely on community-building to master. Mr 5f has been a gamer for as long as we’ve been married, and before life got busy with kids and businesses (and mortgages), I spent many an…

Stylish Black woman drinking wine

Creating delight and building connections. Onward!

First, sorry about last week. I left you hanging. My excuse (which I’m okay with) is that it was my last day in Paris and I picked Paris over writing. But we’re back together today and it’s time to talk about creating delight. I’ve decided to eschew the crappy list-ification that you’ll find littering Google…

betty white with huge wine glass

What Richard Simmons and wine marketing have in common.

As anyone who follows my personal Twitter account (@mme_hammond) will know, I’ve spent this past week in Portugal at the MUST Fermenting Ideas conference. I honestly can’t say enough good things about this event!  A diverse blend of presenters coming at the future of wine from all angles: media, marketing, tech, psychology, and production…people who…

Kanye West saying "for me, I'm a creative genius"

Kanye & Blind Dates: Tackling the About Us Page

Today, let’s talk about something near and dear to my heart as a digital marketer…the single piece of content that sends even the bravest of business people running for the hills: the About Us web copy. I can’t begin to tell you the number of times that I have seen sites stall for lack of About Us content.…

photo of sunset taken through airplane window

📸 30 days of Instagram ideas

Depending upon where you are, I’m either late or early. And my only excuse is mental fatigue. Starting May 1st, I’m headed to Europe for most of the next two months to meet clients, and I have no brain left. (Am I the only person who relishes 24 hours of flying because it means I won’t…

old school clock on wall

GDPR WTF

Today, let’s start with two caveats and a thank you. The thank you goes out to Charlotte who emailed me with a question that made me sit my butt down and write an article that I have been avoiding. The caveats: I try to avoid any hint of self-promotion in these newsletters. Any self-promotion in today’s topic…

watercolored wireframe drawings

Let them spend money💰

Last week, we talked about the decision-simplicity index, and I received a few emails asking about clear pathways versus the old-school tactic of upselling via meandering paths. “Isn’t it better to encourage people to look around, so maybe they add more to the cart?” Yet again, I will lead in with a story: A few years…

Friends drinking wine in bar

I am an emo-girl sometimes

So I’ve decided to start this newsletter with a personal story, proof that I am human enough to occasionally forget all marketing sensibilities I preach to you. The short version is this: earlier this week, someone (not the client) looked at one of our most thought-out, planned, customized sites (with innumerable goal-driven features) and said,…

Neon sign reading Wine and Spirits

5 Updates for Kickass Wine Pages

Let’s start with business: next week we’re taking a bye for a much needed family holiday. You’ll have a week off digital, but hopefully not off wine 😃🍷 Now, onto this week’s helpful hints and handy tips. I’ve had a few people email me lately asking how they can improve their winery’s website product pages.…