Damn fine reading.

Italian Wine Podcast Ep. 858 Patricia Wilcox | Uncorked

Welcome to episode 858 in which host Polly Hammond interviews Patricia Wilcox in this episode of Uncorked Show descriptionAs the co-founder of New York’s Awestruck Ciders, Patricia Wilcox knows a thing or two about the challenges of building – and bootstrapping – a successful alcohol brand. With her latest article, she’s pulled the curtain aside…

Italian Wine Podcast Ep. 849 Lyndsay Dyk | Uncorked

Welcome to episode 849 in which host Polly Hammond interviews Lyndsay Dyk in this episode of Uncorked With a growing list of communication channels available to us and a shift in at-home experiential marketing, what does PR even mean these days? In today’s episode, we talk to Lyndsay Dyk, a Portland-based publicist who specializes in…

woman wearing yellow sweater with blue nails holding iphone

Why your Facebook ROAS sucks

Editors Note: this article was originally written in March of 2021. It has been updated to include post-iOS 14.5 data. So you’ve gone and done it. You set up an ad account on Facebook, you entered your credit card number, you added the Pixel to your website, and you made some ads. Now you’re watching…

Italian Wine Podcast Ep. 840 Cindy Gallop | Uncorked

Welcome to episode 840 in which host Polly Hammond interviews Cindy Gallop in this episode of Uncorked What can wine brands learn from the sex industry? A helluva lot if Cindy Gallop is the one giving the advice. In a time when alcohol brands are facing increasing calls for moderation and abstinence, we sit down…

Italian Wine Podcast Ep. 831 Robert Joseph | Uncorked

Welcome to episode 831 in which host Polly Hammond interviews Robert Joseph in this episode of Uncorked More about today’s guest:Robert Joseph is an editor at Large, Meininger’s Wine Business InternationalRobert is a wine business consultant and an editorial consultant for Meininger’s Wine Business International, which he helped to launch in 2006. In 1983, after…

Italian Wine Podcast Ep. 822 Carol Franzia | Uncorked

Welcome to episode 822 in which host Polly Hammond interviews Carol Franzia in this episode of Uncorked. Four generations of California winemaking, a pop culture icon, and one seriously badass grandmother. Today, we sit down with Carol Franzia to share the real stories of history, heritage, and the legacy of hard work that inspires Zinc…

Italian Wine Podcast Ep. 813 Vinexpo Paris | Uncorked

Welcome to episode 813 in which host Polly Hammond interviews a Ricardo Pasqua and Tanisha Townsend in this special Vinexpo episode of Uncorked. Today we sit down with not one but two guests! First, we welcome Ricardo Pasqua, CEO of Pasqua Wines (our first Italian guest!). Together with Robert Joseph, we were lucky enough to…

Italian Wine Podcast Ep. 804 Guillaume Jourdan | Uncorked

Welcome to episode 804 – in which host Polly Hammond interviews Guillaume Jourdan on this week’s installment of “Uncorked”. Show description:As advisor to over 250 wine brands, Guillaume Jourdan is well-suited to help us navigate the world of luxury and “new digital.” In this episode, we dive into the confounding gap between established analog marketing…

Italian Wine Podcast Ep. 795 Susan And Chloe Pate | Uncorked

Welcome to episode 795 – in which host Polly Hammond interviews Susan and Chloe Pate of Pate International in San Francisco on this week’s installment of “Uncorked”. Show description:We’re joined today by powerhouse Mother and Daughter team Susan and Chloe Pate, the creative team behind some of the wine world’s most iconic designs. Through the…