Damn fine reading.

Stylish Black man on his phone

Shorter, with less soapbox

I’m feeling a little like I’ve been preaching at you in the past few weeks, probably an inevitable result of tackling a few big multi-part-ers. Today, I’m going to shift gears and share a few articles and resources that I think you need to know about. First, my diversity rant. This week, I spent a good…

Cell phone on a table

Sure, you could keep doing social media the hard way

I’m thinking of subtitling this week’s news, “kinda boring but really useful.” If you read last week’s Must Read, you know we’re talking about improving your Instagram systems, especially now that businesses can finally schedule auto-posts. If you’re just catching up, this month Instagram rolled out the ability to pre-schedule automated posts. This is super exciting for non-hipsters…

The magic in small things

Back in November, I wrote a short blurb on Microcopy. Since then, I’ve had more requests to expand upon that topic than any other, and it seems like a natural segue from the past couple of weeks of friend-making/marketing. If content represents the grand gestures of our human relationships, microcopy is the little moments that make our lives richer.…

‘Cause you gotta have frie-ends…

Last week, we nattered on about how social media is killing trust equity, and left off with the assertion that relationship-building is the “new” key to marketing. Frankly, I think this is funny because if we compare real life to business life, mindful relationship-building has ALWAYS been the foundation for “self-marketing” (aka, making friends), and…