The Blog

Smart thinking for wine brands that want to grow. From practical marketing strategies to bold takes on industry trends, our blog shares what’s working, what’s not, and what’s next in wine DTC. No nonsense. No filler. Just honest insights from the agency trusted by wineries around the world.

Glass of white wine with background of yellow and orange leaves for autumn

What Do I Think About Come Over October?

I’ll begin by saying, I appreciate the sentiment behind “Come Over October.” On paper, it’s a beautiful idea—leaning into the communal aspect of wine, encouraging people to come together and celebrate, and emphasizing that wine has historically been about more than just the liquid in the glass. It’s about connection, friendship, and those moments that…

bottle and funnel on pink background with text reading "Marketing Moderation"

Marketing Non-Alcohol Beverages: Strategies For Success

In this episode, Polly dives into marketing non-alcohol beverages. Discover the secrets behind successful integration of non-alcohol options, understanding your customer base, and enhancing the overall experience for non-alc consumers. Join us as we explore how to make your non-alcohol offerings an integral and celebrated part of your brand. The Transcript How do you market…

Narrative Customer Personas for Wineries: Go Beyond Demographics

How many times have you heard us say, “Good marketing is all about the customer”? As any marketer worth their salt will attest, understanding your customers lies at the heart of successful marketing strategies. Yet, traditional methods of representing customer profiles often fail to capture the truth of your audience and fail to make that…

Together, Let’s Shape the Future of Wine Marketing: Join Our 2024 Digital Marketing Survey

We all know it: the wine industry is evolving at a rapid pace, and one of the most significant drivers of this change is digital marketing. As more wineries and wine-related businesses leverage digital tools to engage with consumers, build their brands, and drive sales, the need for a clear understanding of the trends, challenges,…

Tired of paying for non-subscribers in Mailchimp? Us too.

Managing a large email list in Mailchimp can be costly, especially when you’re paying for non-subscribers who can’t receive your emails. This is not only a waste of money but also an unnecessary burden on your marketing team. Where do these “non subscribers” come from? In the case of our winery clients, these contacts are…

A stylish couple in vintage attire, holding wine glasses from the best wine marketing agency, against a floral backdrop. The woman wears large sunglasses; the man dons a sharp suit.

5forests Expands to Bordeaux, Strengthening Global Impact in Wine Marketing

Bridging the gap between French and American wine markets through innovative digital marketing strategies. BORDEAUX, France, July 1, 2024 — 5forests, the award-winning marketing agency renowned for its expertise in the wine, beer, and spirits industries, proudly announces the opening of its new office in Bordeaux’s prestigious Golden Triangle. This strategic expansion underscores 5forests’ commitment…

Practicing what we preach with Ecologi

Sustainability is one of our core values and our blood is too hot to just sit and watch the world rapidly immerse into apocalyptic scenarios. And this is not for dramatic effect or exaggeration. You can (and should!) read more about it on the The Intergovernmental Panel on Climate Change (IPCC) reports. For starters, 5forests…

Making an Impact with Positive Luxury

Now, say you are a lucky lady or gent, sipping luxurious champagne at your favourite Michelin-starred restaurant, pondering (as you do) the vine to table impact of said producer’s practices. Thanks to Positive Luxury and their Butterfly Mark, you can find out more at max convenience! In our ongoing effort to prioritize planet-mindedness, 5forests is…

screenshot of Accessible Web dashboard showing 5forests received a score of 100/100 with no issues to resolve on 52 web pages.

5forests earns 100/100 score for accessibility!

What a wonderful update to wake to today. The 5forests team has worked extensively to make accessibility a pillar of our work, which often has meant collaborating with partnering tech to improve their products. Today, that paid off on our own site with a 100/100 score for accessible practices. Read more about why we all…

Commerce7 Reservation Property Maps by 5forests

Save Time, Effort, and Money with Our Free Visual Reservation Property Map Tool for Commerce7

Greetings, fellow wine enthusiasts! As a wine marketing agency that loves to innovate, we’ve been hard at work creating a new tool that will completely change the way you create your reservation property maps. Today, we’re thrilled to announce the launch of our easy-to-use, visual Reservation Property Maps tool for Commerce7. With this tool, you’ll…

Woman in Vineyard holding wine glass with text reading Headtraining, Smart Marketing for Growing Wineries. Thumbnail for series of Free Wine Marketing Resources by 5forests.

5forests Launches New Free Wine Marketing Resources on YouTube

5forests is excited to launch a groundbreaking new YouTube series, Headtraining, bringing expert free wine marketing resources just in time for the 2023 holiday sales season. “Marketers are now expected to understand everything from social media and email marketing, to SEO and e-commerce,” says Polly Hammond, founder of 5forests. “But there’s nothing out there to…

Oil painting. A picturesque vineyard during sunset with the orange and pink hues of the sky reflecting on the grapevines. As the scene extends, the vineyard subtly transforms into a verdant forest.

Tree Planting Made Easy using 5forests’ App on Commerce7

At 5forests, we are proud to team up with Digimatic to offer our Commerce7 app that makes tree planting accessible and easy. Through our partnership with Ecologi, 5forests and our partner wineries have planted over 191,000 trees and offset more than 1,490 tonnes of carbon emissions. The Environmental Benefits of Tree Planting Planting trees is…