5forests is excited to launch a groundbreaking new YouTube series, Headtraining, bringing expert free wine marketing resources just in time for the 2023 holiday sales season.
“Marketers are now expected to understand everything from social media and email marketing, to SEO and e-commerce,” says Polly Hammond, founder of 5forests. “But there’s nothing out there to help them reach the goals they’ll be measured by.”
Over the past several years, we’ve fielded hundreds of requests for help from marketers, who have been told to put an email or social media campaign together, but who don’t know where to start, much less how to measure the results.
“Wineries that aren’t on top of digital marketing are missing out on sales and consumer engagement,” says Hammond. “It was clear that there was a huge need for a resource that could help marketers understand basic principles, and then implement and measure them.”
The nuts and bolts of wine digital marketing
Headtraining is a free weekly series, hosted by Polly Hammond, that offers a step-by-step guide to building a digital marketing campaign, including social media, email marketing, SEO and e-commerce. Viewers can dip in and out of topics as they need them.
Topics will include:
• Creating a winning digital marketing strategy
• Using social media to market your winery
• Writing effective wine marketing emails
• Creating compelling wine marketing content
• Improving your winery’s SEO
• Setting up and running successful e-commerce campaigns
• And more!
Headtraining is a valuable resource for wineries of all sizes, from small boutique wineries to large wineries with international distribution. The series is informative and engaging, and will give wineries the tools and resources to succeed in the digital world, and boost sales and engagement.