One elegant theme. Six distinctive homepage styles.
Abbi is a complete site system designed to get you live fast and keep you running smoothly, with zero coding required.
$75/month. Managed hosting, updates and a free 6-week post-launch CX review included.
Built by the agency who knows Commerce7 best.
Six years ago, 5forests launched the first free Commerce7 theme. We also built the WordPress + Commerce7 integration that now powers over 1000 wineries worldwide. Abbi is the next-generation system built on everything we’ve learned from hundreds of live DTC sites — what converts, what breaks, what actually matters for wine commerce.
Six homepage variants
Choose the design direction that fits your brand. Switch anytime, or mix elements to create something entirely your own.
Complete page library
Thirteen pre-designed pages ready to use, plus all the Commerce7 required pages (Cart, Checkout, Product, Collection, Profile, Reservation, Terms & Conditions) wired up and working.
Customizable product & collection pages
Control how your Commerce7 products and collections display, all through the customizer, no code required.
Pattern Library
Mix-and-match content blocks, build new pages, or customize existing ones without starting from scratch.
Managed hosting
Fast, secure hosting optimized for wine commerce. Automatic backups, security monitoring, performance optimization, CDN, and automatic WordPress and plugin updates. We handle it.
The Events Calendar
Pre-styled and integrated to match your brand. Essential for tasting rooms and events-driven wineries.
Rank Math SEO
Free version included to get your SEO fundamentals in place from day one.
FREE 6-week post-launch CX review
After you launch, we’ll analyze your site and deliver our top 5 recommendations to improve conversions. (A $660 value!)
$75/month, everything above included
Your winery is unique. Your homepage should be too.
Abbi gives you six professionally designed homepage layouts, all included. Switch between them easily, or mix elements to create something entirely your own. No “every Abbi site looks the same” problem.
Powerful features for today’s wine sellers.
Abbi is purpose-built with real DTC conversion data from hundreds of winery sites.
Lightning fast performance
Optimized for speed because we know every second of load time costs you sales. No bloated page builders. Just clean, efficient code that keeps visitors engaged.
Simple to customize, hard to break
Simple setup and customization without the headache of technical training.
Accessibility built in
WCAG 2.2 AA compliant out of the box. No expensive overlays or plugins. After 10 years building accessible winery sites, we know how to do this right—and why it matters for your business.
Flawless on every device
Fully responsive sites that look just as good on mobile as they do on the big screen, so that you can reach your audience where they are today.
Page builder without the lock-in
Whether making new pages or editing the default pages, your building blocks are a click away, for a page-builder feel without the drawbacks.
Future-proof your investment
When you’re ready to expand beyond the theme, your content comes with you. We’ve migrated dozens of wineries from DIY to custom. Abbi is designed for that journey.
Get ready to build your winery website.
$75/month
Your subscription includes everything you need to launch and grow your Commerce7 site:
- Abbi theme with six homepage layout options
- Complete page library (13+ designed pages, all Commerce7 pages configured)
- Customizable product and collection page presentation
- Pattern library with seasonal updates
- The Events Calendar pre-styled to match your brand.
- Rank Math SEO (free version)
- Managed hosting (fast, secure, optimized for wine commerce)
- Ongoing WordPress, plugin, and theme updates
- FREE 6-week post-launch CX review (call + recommendations one-pager)
Abbi is licensed for use by wineries creating their own websites. It may not be used by agencies, developers, or consultants in paid client projects. All subscriptions must be registered to the winery operating the site. We reserve the right to terminate accounts that violate this policy.
Sell more, faster.
Skip the learning curve. We’ll configure your branding so you can focus on selling wine: logo placement, color palette with accessibility review, typography and font pairing, a brand consistency check, and Commerce7 product and collection display settings.
Worth it if you’d rather have it done fast and correctly the first time.
Move your existing content into Abbi’s proven page structures with light editing for clarity and formatting.
For an existing site with content you want to keep. Not included: new content creation, brand messaging, SEO strategy, structural upgrades, new functionality, blog migration, or Commerce7 catalog work.
Is Abbi right for my winery?
Abbi is ideal when
- You want a professional Commerce7 site without the cost, time, or decision overhead of custom development
- Speed matters more than differentiation
- You’re comfortable working within a proven system
Choose custom development when
- Your website needs to be a core brand differentiator
- You require bespoke UX patterns or storytelling
- You have multiple audience segments with divergent customer journeys
- Conversion optimization, paid media, or lifecycle marketing are business-critical from day one
Frequently asked questions
Why pay $75/month when I can use a free theme?
Because free themes cost you in time, lost sales, and sanity. Abbi includes hosting, maintenance, updates, security, patterns, events calendar, SEO tools, visitor insights, and a 6-week CX review. You’re paying for a system that works—and keeps working.
What if I outgrow Abbi?
Then you’re ready for custom development—and that’s exactly what Abbi is designed for. We’ve migrated dozens of wineries from DIY to custom sites. Your content comes with you. Nothing is wasted.
Abbi isn’t a dead end. It’s the foundation.
Can I really do this myself?
Abbi is built on WordPress’s Gutenberg editor and Kadence WP. That means thousands of tutorials, community forums, and how-to videos already exist for anything you need to do. You’re not dependent on us to document every feature or create training videos. You have the entire WordPress ecosystem at your fingertips.
Do I need Launch Setup?
Not if you’re comfortable diving into settings. Abbi uses Kadence WP’s customizer, which is well-documented across thousands of tutorials. But with that power comes complexity, especially around getting colors accessible, typography pairings right, and branding consistent.
If you’d rather have it done fast and correctly the first time, Launch Setup is worth it. We know the platform and we’re fast.
Should I get the Content Migration service?
If you have an existing site with content you want to preserve, yes. This service saves you the time and ensures your content fits properly into Abbi’s structure.
If you’re starting fresh or comfortable doing it yourself, you don’t need it.
Can I use Abbi with my existing hosting?
No. Abbi System includes managed hosting as part of the $75/month package.
This ensures performance, security, and ongoing maintenance are handled consistently. We can’t guarantee Abbi’s performance or provide support on external hosting.
What exactly is the Pattern Library?
The Pattern Library gives you pre-built, mix-and-match content blocks for creating new pages or customizing existing ones.
Think of it as having a library of professionally designed sections you can drop into any page—no coding required. We add new patterns regularly, including seasonal designs for releases, events, and holidays.
How is this different from your free theme?
The free theme was built in 2020 when wineries needed emergency ecommerce solutions during COVID lockdowns.
Five years later, we know more, can do better, and understand exactly where wineries need support. Abbi is that evolution: managed hosting, pattern library, visitor insights, and post-launch CX recommendations.
It’s built for wineries who want serious Commerce7 sites without custom development timelines.
Is Abbi right for my winery?
Abbi is ideal for wineries that want a professional Commerce7 site without the cost, time, or decision overhead of custom development. It’s perfect when speed matters more than differentiation, and you’re comfortable working within a proven system.
Abbi is not right for you if:
Your website needs to be a core brand differentiator
You require bespoke UX patterns or storytelling
You have multiple audience segments with divergent customer journeys
Conversion optimization, paid media, or lifecycle marketing are business-critical from day one
Those situations call for custom development. And that’s exactly what 5forests specializes in.
Get ready to build your winery website.
$75/month. Hosting, updates, the pattern library and a free 6-week post-launch CX review included.
About 5forests
5forests specializes in custom winery websites. Abbi is our solution for wineries who want professional Commerce7 sites without custom timelines or budgets. When you’re ready for bespoke design, custom UX, or integrated marketing strategy, we’re here.
Ongoing marketing support
Email marketing & automation, SEO & content strategy, paid advertising (Meta, Google), conversion rate optimization, and ongoing strategy & CMO support. Packages tailored to your business.