Commerce7:
A global website built for the team behind it.

Problem

Commerce7 had recently finished a full rebrand, but its website was hard to maintain. Routine updates needed a developer, some interactions added complexity without improving the experience, and the site did not fully reflect the clarity and reliability of the platform itself.

Commerce7 wanted to keep the new brand while rebuilding the website around performance, accessibility, flexibility, and long-term ownership.

Background

Commerce7 is a direct-to-consumer commerce platform built for wineries, with customers across North America, Europe, Australia, New Zealand, and other wine regions.

That global audience adds complexity. Plans, pricing, currency, messaging, and product availability can vary by market, while the website still needs to feel consistent and remain easy for the Commerce7 team to manage.

Commerce7 asked several of its experienced agency and development partners how they would approach the rebuild. It weighed the proposals and chose 5forests to lead the project.

Solution

We build on Commerce7 every day, so we came to the website brief already knowing the product, the wineries, the partner ecosystem, and the technical constraints.

We rebuilt the site in WordPress on a custom block system, so the Commerce7 marketing team controls everyday content without losing performance or design consistency. We refined the existing brand rather than replacing it, simplifying the motion and removing visuals that did nothing for the product story. Regional content, pricing, navigation, and the key product experiences now work as one consistent system.

The result is a fast, accessible site that works across global markets and that the Commerce7 team manages itself.