Is your winery website helping or hurting your bottom line?
Most wineries can feel when something online isn’t working: sales soften, the club stops growing, the site starts to feel dated. What’s harder is knowing why, and which thing to fix first. That’s what an audit is for.
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Find out exactly what’s helping your winery sell, and what’s holding it back
Our audits are designed to give you a complete picture of your website and digital identity, showing where improvements can make the most impact.
The numbers are down and you can’t see why
Traffic, sales or club sign-ups have slipped, and your dashboards tell you what happened without telling you why. An audit finds the cause, not just the symptom.
You’re about to spend, and want to know where you stand
Before a rebuild, a new campaign or a new agency, it pays to know what you already have and what’s genuinely broken, so the money goes where it counts.
You’ve taken on a site and marketing you didn’t build
New in the role, or newly responsible for the winery’s marketing, you need an honest baseline before you can make the case for what to change.
Something feels off, but you can’t name it
The site works, the emails go out, and still it doesn’t add up to the results you expected. We find what’s quietly costing you.
What we audit
A full audit looks at your whole digital presence, not one corner of it. Because we build the sites, write the email, run the search work and handle accessibility ourselves, we can audit each part against how it should perform. If we do it, we can audit it.
User experience
How people navigate and use your site: whether it’s clear, quick to act on, and built around the decisions you want visitors to make, like booking a tasting, joining the club or buying a bottle.
Customer experience
The whole journey, not only the website: how a visitor moves from first click to purchase and beyond, and where they drop out along the way.
Performance and technical health
Page speed, Core Web Vitals and mobile performance, and the technical faults that quietly hold back both visitors and search engines.
Accessibility
Whether your site works for everyone, including customers using assistive technology, and where it falls short of current accessibility standards.
SEO and AEO
How you rank in search, and whether search engines and AI answer engines can find, read and cite your pages.
Brand consistency
Whether your visuals, messaging and tone hold together across your website, email and social, so your brand tells one story wherever a customer meets it.
Competitive benchmarking
How your digital presence compares with the wineries you’re up against, and where the real gaps and openings are.
What you’ll receive
Every audit ends with something you can act on, not a slide deck that sits in a drawer.
A written report
A clear account of what we found, in plain language, with the evidence behind each finding.
A walkthrough
We take you through the report together, so you understand what matters most and can ask questions as we go.
A prioritized action list
The changes worth making, ordered by what will move revenue first, so you know exactly where to start.
Questions about our winery audits
Do I have to be a 5forests client?
No. You can hire us for an audit on its own. Many wineries start there, then decide what to do with what we find. An audit also begins every ongoing engagement we take on.
What does the audit cover?
Your whole digital presence: user and customer experience, performance, accessibility, SEO and AEO, brand consistency, and how you compare with your competitors.
What do I get at the end?
A written report, a walkthrough with us, and a prioritized action list ordered by what will move revenue first.
How much does an audit cost?
We quote each audit to its scope, since a single review and a full digital audit are different pieces of work. Tell us what you need and we’ll price it.
Can you fix what the audit finds?
Yes, if you want us to. The audit stands on its own and there’s no obligation to hire us for the work. Since we do this work ourselves, we can take on whatever you decide to act on.
Do you work with wineries outside the US?
Yes. We have offices in North America, the UK, France, Spain and New Zealand.
Let’s find out where your winery really stands
Every 5forests engagement starts with an audit: before we build a site or run your marketing, we set the baseline, and we’ve audited hundreds of winery websites doing it. A standalone audit gets that same rigour. If you sense your website or marketing isn’t pulling its weight and you want to know exactly why, let’s talk. We’ll scope an audit to what you need and quote it from there.