Winery SEO and AI search for wineries and wine shops
Right now, someone is searching for a tasting this afternoon, a Pinot Noir for dinner or a wine shop near their hotel. We make sure they find you, in Google, on the map and in AI answers, and we do as much of the work as you want us to.
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Why can’t customers find your winery online?
Most wineries are easy to find by name and hard to find any other way: on the map, for their own wines, in AI answers, or after a new site launches. Here’s how we can help.
People only find you when they already know your name
Your name brings up your site, and nothing else does. The people searching for the wine you make, or for a winery in your region, find someone else first. We find the searches your buyers actually make and build the pages that answer them.
Visitors nearby pick the winery down the road
Someone ten minutes away opens the map to find a tasting, and you’re not on it, or you are with last year’s hours. We make sure you’re on the map, with the right details, when they look.
Search for your own wine, and someone else’s page comes first
Search for your estate Pinot Noir by name, and a retailer, a review site or an old vintage page comes up before your own shop. We make your own pages the ones that show first, so the sale comes to you.
Ask an AI tool about wineries in your region, and you’re not in the answer
Visitors plan their day by asking ChatGPT or Google where to taste. If the answer names the wineries around you and not yours, they’ve planned their day without you. We make sure your site, and the sites AI tools draw on, say clearly who you are, where you are and when you’re open.
Your new website launched and your visits fell
The new site went live, old pages disappeared, and the visitors who used to arrive from search stopped coming. We find what broke, redirect it, and get search engines back to the pages that matter.
Do you need AEO as well as SEO?
AEO, answer engine optimization, is the work of getting your winery named in the answers AI tools give. For the most part, good SEO is good AEO. ChatGPT, Perplexity and Google’s AI Overviews find your site the way search engines do, by reading the pages they’re allowed to crawl, so the groundwork that helps you rank in Google helps here too.
So AEO is no magic bullet, and we don’t sell it as one. We do your SEO properly, then add the few things AI answers need, too: we make sure AI tools can read your site, that you’re visible on the sites they source from, that your key pages stay current, and then we track where you show up in AI citations.
Winery SEO services, from the map to AI answers and everything in between
Local search, the pages that sell, the technical groundwork and AI answers, for wineries and wine shops: our SEO services handle everything from the site to the store.
Local search
- Google Business Profile, set up and managed
- Apple Maps and Bing listings
- Consistent details on wine trail, region, tourism and review sites
- Reviews: earning them, answering them and showing them on your site
- Pages for each tasting room, shop or place you serve
Searches and pages
- Research into what wine buyers and visitors actually search for
- Titles, descriptions, headings and internal links, page by page
- The pages that sell: wines, club, tastings, bookings and events
- Content that answers your buyers’ questions, from pairings to visiting
- Links and mentions from wine, travel and press sites
Technical SEO
The groundwork Google and AI tools both read, and part of every site we build.
- Site speed and Core Web Vitals
- Structured data for your winery, wines, events and reviews
- Crawling, indexing, sitemaps and robots.txt
- Error and redirect fixes, and a full redirect plan when a site moves
- Search Console and GA4, set up properly
AI answers
- Making sure AI tools can read your site
- A presence on the directories, review sites, press and wine and travel sites AI tools draw on. We own Wine Cellar Door, a directory of wineries to visit.
- Key pages kept current
- Tracking where AI answers name you
AI-powered search insights from Ask Abbi
We built Ask Abbi, our own AI-driven system, to bring your marketing data together in one place. For search, it tracks where you rank on Google and whether AI answers name you. It scans the map to see where you appear against the wineries around you, and watches your reviews and your site’s speed. Then it tells us which pages and searches to work on next. We report on all of it in the terms that matter to you: bookings and sales.
Local SEO for tasting rooms and wine shops
When someone nearby wants a tasting, or a bottle for tonight, they open the map and choose from what’s on it. Local search is what we do best. We set up and manage your Google Business Profile and your Apple Maps and Bing listings, and keep your hours and details the same everywhere they appear, from wine trail and tourism sites to review sites. We help you earn reviews and answer them, and we build a page for each place you serve, whether that’s a second tasting room or a shop in town.
Questions about winery SEO
Do you work with wine shops and retailers?
Yes. Local search, product pages and technical SEO work the same way for a wine shop, and we’re glad to do it.
Is AEO different from SEO?
Mostly, no. The same work that gets you found in Google gives you the best chance of being named in AI answers. We add the few things AI tools need on top, and track where they name you.
Do you write the content?
We can. Some wineries want us to write their pages and posts; others want our advice and write them in-house. Either works.
Is technical SEO included when you build our website?
Yes. Every site we build launches with it. If we didn’t build your site, we can do the same work on the one you have.
Do you work with wineries outside the US?
Yes. We have offices in North America, the UK, France, Spain and New Zealand.
Let’s get your winery found
If the people who should be booking tastings and buying your wine are finding someone else first, let’s talk about what’s in the way.