Brand strategy workshops for wineries that want to grow
Our Brand Strategy Workshops provide the roadmap you need to build a profitable growth strategy, understand your audience, and communicate with emotion and precision. These workshops deliver the concrete, actionable insights that you need to propel your brand forward. If you’re looking to refine your brand positioning, enhance your communication strategy, and set a clear path towards your brand’s success, you’ve arrived at the right place.
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Transform your future with our intensive, strategy-packed workshops
Committing to a 5forests brand workshop is an exciting step forward for your brand. Over three consecutive days, we’ll deep-dive into your brand’s universe, collaborate with your stakeholders, and uncover insights that could redefine your brand’s trajectory. Whether your goals include growth, revenue, prestige, or even world domination, we’re here to guide you every step of the way.
Establish your strategic growth blueprint
What does success look like? How will you recognize it? What brought you to this point? What does the future look like?
In Session One, we’ll delve deep into your brand’s current state and future vision. Together, we’ll explore your business strategy, brand positioning, and market environment, enabling us to establish a solid understanding of your brand’s identity. This will give us the framework to assess your brand equity and formulate a roadmap for success. By the end, you’ll have clearly defined, aligned goals and a comprehensive SWOT analysis that captures your brand’s strengths, weaknesses, opportunities, and threats.
Decode your now-and-future customer
Who are your customers? Who do they trust? How do they experience your brand? How do you add meaning to their lives?
Session Two focuses on understanding your customers — who they are, what they value, and how they engage with your brand. We’ll analyze key demographic and psychographic information, and dissect the motivations that drive their behaviors. By examining your brand’s touchpoints and communication channels, we’ll gain a comprehensive view of your customers’ journey. You will walk away with meaningful customer personas and key customer journey maps that will enable you to target your customers more effectively.
Construct your messaging framework
What’s your message? Is it consistent across your brand? Are you sharing it at the right time in the right place?
Communication is at the heart of a successful brand. Session Three will help you refine your brand’s messaging, ensuring that it’s both consistent and compelling. We’ll work through your brand’s external positioning, internal purpose, and core values, and weave them into a captivating brand story. This process will also include a review of your visual identity and packaging. By the end, you will have a set of effective messaging guidelines, helping you communicate your brand’s unique value propositions clearly and consistently.
“Because Polly has a broad global understanding of the fine wine and luxury world, combined with her sharp curiosity and big listening skills, she was able to help us create a real, powerful brand identity and gather all our ideas in one impactful marketing plan.”
Pauline Vicard, CEO, Areni Global
Why do wineries bring in an outside brand strategist?
Most wineries that book a workshop are at a turning point: a new estate, an old one under new ownership, a rebrand that has been talked about for years, a first push into the US from another country, or a customer list that gets a little older every year while the buyers who should replace them cannot find the brand. Some come to us after an agency that came and went and left nothing behind.
Underneath all of these sits the same question: is the brand still relevant in a market that has changed around it? That is the number one reason 5forests gets called in.
Chart your path to success
How do you best use your resources to attain your goals? If you have a limited budget, how might you bootstrap through phases of growth? If you have limited time, what is feasible?
Even before we wrap up our immersive three-day journey, we’ll start to create a plan of action. We look at potential timelines, investments, staff training, outsourcing.
Then, we will take all the insights, discoveries, and strategies discussed over the three days and consolidate them into a comprehensive Brand Strategy Report.
Think of it like a roadmap for your journey ahead, designed to help you and your team stay on track, especially when overwhelm threatens to creep back in.
Recent reports have covered:
- The market you sell into, and the political, economic, social, technological, legal and environmental forces acting on it
- Your strengths, weaknesses, opportunities and threats
- Objectives for the brand
- Your brand identity, mapped with Kapferer’s Brand Identity Prism
- Customer personas built with our Winestories narrative framework, and the 10 Motivations for luxury purchase
- Your positioning statement and the reasons to believe it
- Messaging pillars, brand values and personality
- A one-minute pitch, and your brand story in 200 words and in 50
- Customer journeys, from first awareness to advocacy
- Next steps, so your team can start immediately
Questions about wine brand strategy workshops
How long is a brand strategy workshop?
Three consecutive days, at your winery. Afterwards, Polly writes everything from those three days into your Brand Strategy and Communications Report.
Do you come to our winery?
Yes. Every workshop runs on site. We have run them in New Zealand, Armenia, the United States, Canada and France.
Is the workshop the same for every winery?
No. Every workshop and every report is customized for the winery, its team and the decisions in front of it.
Who should attend?
Everyone with a stake in the brand. Ideally, we’d do this together as a team, but sometimes people want a bit of privacy to speak freely about their views of success, so Polly meets people jointly or severally. We have run workshops with more than 30 people taking part.
Can the workshop be run remotely?
No. We ran a remote version during lockdown, but the workshop now runs only in person, at your winery.
What does a brand strategy workshop cost?
It depends on where your winery is. Tell us where you are and what you want to achieve, and we will send you a quote.
Get ready to unleash your potential
Upon completing our Brand Strategy and Communication Workshop, your winery will emerge with a revitalized brand strategy, a customer-centric framework for communication, and the confidence to share your story in a way that captivates and engages. Contact us today to book your workshop, and take the first step towards a more profitable tomorrow.