Websites
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Your website probably isn’t accessible
View linked content: 5forests.com/your-website-probably-isnt-accessible/I’m known for my matter-of-fact writing and talking style. I come by it naturally, so I hope readers aren’t offended if I tell them that…
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Accessibility, compliance, and your winery website
View linked content: 5forests.com/accessibility-compliance-and-your-winery-website-2/Winery website accessibility is no longer optional. Learn how ADA compliance for wineries and accessible web design improve user experience, boost SEO, and protect your…
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“Hi Virginia” and the problem with personalization in wine marketing
View linked content: 5forests.com/hi-virginia-or-does-your-personalization-suck/Technology, data, and the interwebs gave us an ability to “personalize” content, which many businesses took at face value: add a name here or there,…
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Kanye & blind dates: Tackling the About Us page
View linked content: 5forests.com/kanye-blind-dates-tackling-the-about-us-page/Today, let’s talk about something near and dear to my heart as a wine, beer, and spirits marketer…the single piece of content that sends even…
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Designing a better customer experience
View linked content: 5forests.com/designing-a-better-customer-experience/In a recent article, we talked about the decision-simplicity index, and I received a few emails asking about clear pathways versus the old-school tactic of upselling…
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Simple truths for better winery websites
View linked content: 5forests.com/i-am-an-emo-girl-sometimes/Recently, someone (not the client) looked at one of our most thought-out, well-planned, customized sites (with innumerable goal-driven features) and said, “it just looks like…
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5 edits you can make to wine product pages to sell more wine
View linked content: 5forests.com/5-updates-for-kickass-wine-pages/This article has been updated for 2024. We often get emails from winery owners and marketers asking how they can improve their ecommerce site’s wine…