Winery email marketing that sells more wine
Every winery we work with needs to sell more wine, and the customers most likely to buy it are already on your list. We do all the work of your email marketing. We find out who those customers are, build segments from your own sales and marketing data, write every email, and build the landing pages and website personalization each email sends people to.
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Four signs you might need help with your winery email marketing
These are the moments wineries usually call us. The list is there; the revenue it should be producing is not.
You need to sell more wine!
Your list is the one audience you own and can reach whenever you choose. If it only hears from you when there is a release to announce, it is selling a fraction of what it could. We write to each group on your list about the wine they are most likely to buy next.
Good customers are going quiet
Repeat buyers stop ordering, spending drops, club members put their shipments on hold. None of it shows up until the revenue does. We find those customers early and write to them while they still care.
Your best buyers have never joined the club
Some of your biggest spenders buy on their own terms and have never been asked properly. We find them in your sales data and write them the invitation that fits how they already buy.
Nobody on your team has time to write it
Good email takes planning, writing, building and reporting, every week. We do all of it, and we write client email every day.
What does our email marketing service include?
We do all of it, from plan to reporting, list to segments, design templates to site landing pages.
Email strategy and calendar
We build your email plan around your business goals: releases, club shipments, events and the seasons your customers buy in.
Winestories™ personas
We build your customer personas with Winestories™, our narrative persona method, so every segment has a real person behind it and every email is written to them.
Segmentation and personalization
We build segments from what your customers actually do: what they buy, how often, how much, and how they engage with your email. Each segment gets the message that fits it.
Email writing
We write every email: campaigns, newsletters, release announcements, club communications and automations, in your winery’s voice.
Email template design
We design email templates that match your brand and read well on a phone.
Newsletters
We keep your audience informed and engaged with newsletters that share new wines, news and your winery’s story.
Email automation and journeys
We set up automated emails that respond to what customers do, from the welcome series to post-purchase follow-ups.
Transactional emails
We make your order confirmations and account emails look like your brand and put a relevant next purchase in front of the customer.
Landing pages
We build the landing page each email sends people to, so the click lands on the offer the email made.
Commerce7 personalization
On Commerce7 sites, we show club members, first-time buyers and lapsed customers different content on your website, so the site carries on the conversation the email started.
Performance tracking and reporting
We track what each campaign sold, not only what was opened and clicked, and use it to improve the next one.
Technical setup, integrations and compliance
We connect your commerce platform and email system, and keep your email within the rules of every market you send to, such as CAN-SPAM in the US and GDPR in Europe.
AI-powered segments, built from your own sales and marketing data.
We built Ask Abbi, our own AI-driven system, to bring your sales data and your marketing data, including your email data, together in one place. It turns them into segments your winery can act on. Each segment is paired with Winestories™ personas, so we know who the people in it are as well as what they bought. Then we write each segment the email it needs.
- Repeat buyers who have stopped ordering.
- Customers past their usual reorder time who have not yet lapsed.
- People who open and click your email but haven’t bought.
- The members Commerce7’s own model rates as at risk.
- The moment to confirm a member is staying.
- Your biggest spenders who have never joined the club.
- Customers whose spending has recently jumped or dropped.
- People who repeatedly send your wine as a gift.
- and more!
Questions about winery email marketing
Do you write the emails, or just set them up?
We write them. We do all the work, from strategy and segments to writing, design, building and reporting.
Which email platforms do you work with?
We work on the platform you already use, so there is no need to move your list to start.
Do you work with wineries outside the US?
Yes. We write email for wineries in English-speaking markets, and we have offices in North America, the UK, France, Spain and New Zealand.
What is Ask Abbi?
Ask Abbi is our own AI-driven system. It brings a winery’s sales data and marketing data, including email data, together and turns them into segments like lapsed customers, reorder ready and high-value non-club buyers, so each email goes to the people most likely to act on it.
Let’s make your list sell more wine
If your email goes out when there is something to announce and you’re not sure what it sells, let’s talk about what your list could do. We work with wineries in English-speaking markets, on the email platform you already use.