The Ultimate Shotlist for Winery Photography that Sells

Are you stuck in the rut of drone photos, stock photos, and pack shots? Many wineries struggle to capture the true character and allure of their offerings, resulting in missed opportunities to connect with potential customers.

Our free, downloadable photography shotlist gives you (and your photographer!)

  • 130+ shot suggestions covering every aspect of winery life, from the guests to the vineyard to the tasting room
  • A well-structured shot list that saves time and resources
  • A range of shots for a broad audience, from close-up product images to panoramic vineyard views
Dark and moody photo of nine bottles of Prophets Rock wine surrounded by cheese and nuts and herbs
Prophet’s Rock photography by Brand Stories NZ.

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More wine marketing resources

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  • How wineries earn trust with drinkers under 35, now that heritage, appellation, and medals no longer secure attention. A 32-page report with cohort profiles, a four-level trust framework, and practical playbooks.

  • What wineries can learn from Ray Oldenburg's third place theory, luxury retail, and the economics of belonging. A 52-page report, co-published by 5forests and Wine Culture Lab, on building loyalty and belonging into the tasting room.