The Winery PESTEL Workbook
The forces that shape your next three years mostly start outside the winery: an excise rise in a budget, a tariff on glass, a generation that drinks less, a privacy law your website has never heard of. Most wineries meet them one at a time, all too often as costly surprises.
This is the macroenvironmental scan we run for clients, written out so you can run it yourself. It covers all 87 factors in a PESTEL analysis, each one explained before you are asked to judge it, with space to record what you find.
What is in it:
- All 87 political, economic, social, technological, environmental and legal factors, each explained in plain terms
- Room to write the evidence for every factor, so the scan rests on a number or a regulation rather than a hunch
- An Act now, Plan for or Watch box on each factor, so the work ends in a decision instead of a list
- Six sections you can split between the owner, the DTC lead, the vineyard and the tasting room, then compare
- 24 pages, designed to be printed and shared
Get the workbook
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