Sixmilebridge:
Growth-driven design for a Paso Robles estate winery

Problem

Sixmilebridge makes small-lot Bordeaux blends from its organically farmed estate in the Adelaida District of Paso Robles, and came to 5forests to run advertising that would bring more people to the tasting room. The website could not carry that traffic. Its home page was a single black-and-white screen: a logo, three links and nothing below them. Every wine, tasting and reason to visit sat a click away behind a menu, and the site lacked the SEO fundamentals that would have let new visitors find it on their own.

Background

We moved the site onto our hosting in November 2024, audited it, and relaunched it on Commerce7 a month later. That first version kept Sixmilebridge’s dark background and rebuilt everything around it: a home page with something to read, navigation that made the wines and tastings easy to reach, and pages built for search. Heatmaps and session recordings went live with the launch, so every change after it could be judged on how people actually used the site.

Solution

We tested a light version of the site against the dark one and found it converted better, and in September 2025 Sixmilebridge relaunched on a light background. Since then, visitors have spent longer on each page and read more pages per visit. We continue to run growth-driven design alongside SEO, local search, and Meta and Google advertising, with every change measured against the tasting reservations it is meant to bring in.

Three Sixmilebridge pages: home, membership and events

Launch is only the starting point. Then, we watch how visitors use the site, change what slows them down, and keep what brings in more reservations.

The Sixmilebridge home page on a phone
Pieces of the Sixmilebridge website and phone screens, from tasting experiences to club tiers

The new site was just a start

Every piece of our work for Sixmilebridge answers to one measure: tasting reservations. Local search and ads bring people to the site, the site turns them into bookings, and what we learn from each tells us what to change next.

Website rebuild

Moved the site onto 5forests’ hosting and rebuilt it on Commerce7, keeping its dark look while fixing navigation, search and booking.

Growth-driven design

Used heatmaps and session recordings to test the design, and found a light background worked better for conversion.

Local SEO

Managed citations, the Google Business Profile and reviews so Sixmilebridge holds its place in local search.

Advertising

Ran Meta and Google campaigns for locals and Southern California visitors, built to fill tasting reservations.

Email

Verified the sending domain and set audience defaults in Mailchimp to improve deliverability for club and release emails.

Before and after

The Sixmilebridge home page now: a hero photograph, the tasting room, current releases and wines availableThe Sixmilebridge home page in March 2024: one black and white screen with a logo and three links, nothing belowBefore 5forestsAfter 5forests
The Sixmilebridge Visit page now: An Unforgettable Wine Tasting in Paso Robles over a bottle and a glassThe Sixmilebridge Visit page in March 2024: a black and white vineyard photograph under the words A Sanctuary Amidst the VinesBefore 5forestsAfter 5forests
The Sixmilebridge About page now: The Legend of Sixmilebridge over the winery sign and the dogThe Sixmilebridge About page in March 2024: a black and white vineyard photograph under the words Meet the People, Learn the LegendBefore 5forestsAfter 5forests

Project details

Client

Sixmilebridge

Region

Services

Winery advertising, Winery SEO, Commerce7 websites, Growth-driven design, Winery website hosting and maintenance, Email marketing for wineries

Website

Visit Sixmilebridge