Wine communication agency for French estates
5forests is a wine marketing and web agency with an office in France. We build Commerce7 websites, run the marketing that sends people to them, and set the strategy that decides what both are for.
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Digital marketing, strategy and websites for estates
Wine marketing works when the strategy, the website and the campaigns are planned together. We do all three, so nothing gets lost between agencies.
Wine marketing
Email, SEO, and Meta + Google Ads planned around what you need to sell and judged by what sold.
Strategy
Market research, Winestories™ personas, journey maps and brand positioning, so every effort is aimed at the people who will buy your wine.
Websites
Commerce7 + WordPress websites that are fast, accessible and built to sell wine and bring visitors to the estate.
Websites for wine estates, built on Commerce7
Commerce7 runs your online shop, wine club, cellar door till and visit bookings from one customer record, and it already serves wineries in France. We are a Commerce7 Platinum Partner, and we wrote the Commerce7 for WordPress plugin, so the sites we build go well beyond the standard Commerce7 site.
Search
Use WordPress’ built-in search functionality to empower users to find products, event tickets, and product collections.
Social sharing
Improve your social shares with full product data and images, created automatically for you.
Faster Google crawling
Our unique integration will ensure Google can crawl your ecommerce data faster than the competition.
Event tickets
Improve the new Event Ticket options in Commerce7 to create a full-fledged events calendar, making it easier than ever for customers to find and buy tickets.
Product feeds
Add a catalog of your products to Facebook and Google, enabling you to add your wines directly into Google search results and Facebook and Instagram ads.
Speed
Our Commerce7 websites are custom built from the ground up with speed in mind. From optimized servers, custom themes and plugins, to next generation caching, your site will fly.
Search engine optimized
Help search engines and other platforms understand your data with full schema markup and meta tags on all Commerce7 pages.
Accessibility
We build websites that actually follow best practices for accessibility. No band-aid overlay plugins here. Our sites are built to be accessible for real people, tested by real people, because they are used by real people.
Already on WooCommerce or Shopify?
We work with wineries on every platform. We build, maintain and market sites on WooCommerce and Shopify as well as Commerce7.
Recent work in France
5forests has an office in France, and Polly Hammond, our founder, works in French.
Why estates hire a wine communication agency
Some wineries come to us because something broke—bookings dropped, club churn spiked, marketing spend disconnected from revenue. Others come because they’re ready to grow faster and more strategically than they can on their own. Either way, we’ve been successfully solving these problems for over a decade.
The website looks lovely and sells very little
Visitors read about the estate, look at the page for visits and tastings, then leave without ordering or booking a visit. We rebuild the site around what visitors came to do, so buying and booking become the easy part (instead of the part they give up on).
The shop, the club and the bookings live in different systems
A WooCommerce shop, a spreadsheet of club members, a separate booking tool for visits and a till at the caveau that talks to none of them. Each holds its own version of the same customer. We can help you put them in one record, and we build your marketing around it.
Nobody can say which marketing sold wine
The newsletter goes out when harvest allows, the social posts bunch up around a release, and the ad spend is a guess. We plan the marketing around what you need to sell, then run it or train your team to, and report on what it sold.
Talk to our team in France
Tell us what you sell, where you sell it and what isn’t working.
Questions from French estates
Can French estates use Commerce7?
Yes. Commerce7 serves wineries in France today, and we build and support Commerce7 sites for French estates.
Do you only build on Commerce7?
No. We also build on Shopify and WordPress. We recommend Commerce7 when an estate sells through its website, a wine club and the cellar door, because it keeps one record of each customer across all three.
Can you move our WooCommerce or Shopify shop to Commerce7?
Yes! We’ve migrated over 100 winery websites into Commerce7 in the past 2 years alone.
What does an estate website cost?
Custom builds begin at approximately 15k euros. Our Abbi Template and Hosting is 75 USD per month.