Hamel Family Wines:
A redesign built around how customers find, buy and join
Problem
After moving its online store to Commerce7, Hamel Family Wines needed its website to run smoothly on the new platform. Then it needed more: a site that showed the wines at their best and made it easy to buy them and join the Badger Clan Wine Club.
Background
Hamel Family Wines farms its estate vineyards in Sonoma Valley and the Moon Mountain District with organic and biodynamic practices. The badger in its logo nods to three generations of University of Wisconsin alumni and gives the Badger Clan Wine Club its name. We started with Hamel in May 2021, designing its Mailchimp and Commerce7 email templates and auditing how the site worked with Commerce7.
Solution
In 2022 we redesigned the site from the customer journey up. We mapped how people find the wines, buy them and join the club, audited every page and asset, and rebuilt the structure in new wireframes. Then we built a custom WordPress theme with Commerce7 inside it, added Commerce7 personalization, and had real people test the site before launch. After launch, we kept improving it with analytics and heatmaps, and ran Hamel’s email and search.
From email templates to a full redesign
Our work with Hamel began with email templates in 2021 and grew into a full redesign of the site in 2022. After launch, we stayed on for the data, email and search work that kept the site improving.
Project details
Client
Hamel Family Wines
Region
Services
Winery websites, Commerce7 websites, Email marketing for wineries, Winery SEO, Winery website hosting and maintenance, Growth-driven design
Website