Clark Ferrea Winery:
Crafting a modern brand from a century of California winemaking

Problem

For some clients, we come in to refine what already exists. With Clark Ferrea, we were there from the very beginning—before the name, before the label, before the first offer. As one of the most well-known families in American wine, this was their personal project: a new brand rooted in five generations of legacy, built for a different kind of customer. From day one, 5forests was trusted to help shape that vision and bring it to life across every touchpoint.

Background

Through a three-day discovery workshop, we worked with the Franzia siblings to define not just a brand name, but a strategic foundation that would honor five generations of winemaking while building something distinctly modern.

We helped name the brand, articulate its values, and establish positioning that reflected their legacy without leaning on it. From pricing and packaging to club structure and customer targeting, every decision was grounded in data and guided by the desire to do something new—with intention.

Solution

With the foundation in place, we designed a Commerce7 website that brings the Clark Ferrea story to life. The design balances clean usability with emotional resonance, letting the product and the story do the talking.

But brand expression didn’t stop at the website. We’ve worked closely with the team to shape every digital and in-person touchpoint: photoshoots, print campaigns, tasting room experience, and the content that makes all of it coherent. Whether you discover Clark Ferrea online or on-site, you’re met with the same confidence, clarity, and warmth.