Polly Hammond

As the Founder and CEO of 5forests, Polly Hammond bridges the gap between strategy and execution in the wine, beer, and spirits industry, driving innovation through digital marketing solutions. She spends her days not only consulting, writing, and speaking about impactful trends but also rolling up her sleeves to implement effective digital marketing solutions for 5forests' clients.

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Woman in Vineyard holding wine glass with text reading Headtraining, Smart Marketing for Growing Wineries. Thumbnail for series of Free Wine Marketing Resources by 5forests.

5forests Launches New Free Wine Marketing Resources on YouTube

5forests is excited to launch a groundbreaking new YouTube series, Headtraining, bringing expert free wine marketing resources just in time for the 2023 holiday sales season. “Marketers are now expected to understand everything from social media and email marketing, to SEO and e-commerce,” says Polly Hammond, founder of 5forests. “But there’s nothing out there to…

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Pushing Boundaries: A Conversation with Dan Petroski on Reinventing Wine Marketing

In the latest episode of Uncorked, Polly Hammond sits down with Dan Petroski, founder and winemaker at Massican. Known for his forward-thinking approach, Dan shared insights on how he challenges conventional wine marketing, the influence of social media, and the importance of adapting to change in the wine industry. From Tradition to Innovation in Wine…

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Redefining Wine Marketing: Cindy Gallop on Inclusivity, Ageism, and Real-Life Campaigns

What can wine brands learn from the sex industry? A helluva lot if Cindy Gallop is the one giving the advice. In a time when alcohol brands are facing increasing calls for moderation and abstinence, we sit down with Cindy to explore how a platform like Make Love Not Porn is actively fighting to establish…

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Chinedu Rita Rosa | IWP Uncorked

Welcome to episode 970 in which host Polly Hammond interviews Chinedu Rita Rosa, this week on Uncorked. This week, we welcome Chinedu Rosa, founder of Vines by Rosa and co-founder of Bordeaux Mentor Week. Chinedu was one of the very first certified wine experts in Nigeria and has channeled over 20 years of wine expertise…

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Christian Holthausen | IWP Uncorked

Welcome to episode 960 in which host Polly Hammond interviews Christian Holthausen in this episode of Uncorked. This week, we’re joined by Christian Holthausen, an absolute rock star of Public & Press relations in wine. We’ll talk relationships, budgets, influencers, and how good ol’ fashioned bar stories can help us be better brand communicators. More…

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Adam Lechmere | IWP Uncorked

Welcome to episode 948 in which host Polly Hammond interviews Adam Lechmere in this episode of Uncorked. Today we welcome Adam Lechmere, veteran wine writer, consultant editor of Club Oenologique and all around lovely bloke. Adam is bringing the skinny on this week’s London Wine Fair, and letting me ask him all sorts of questions…

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Lis Clement | IWP Uncorked

Welcome to episode 933 in which host Polly Hammond interviews Lis Clément in this episode of Uncorked. More about todays guest:Prior to taking over as Director of her family’s winery, Bodega y Viñedos Clément, Lis spent years honing her wine marketing and communication expertise. She worked at Wines of Argentina as Marketing & Communications Manager,…

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Sean Spratt | IWP Uncorked

Welcome to episode 915 in which host Polly Hammond interviews Sean Spratt in this episode of Uncorked. In this episode, we are joined by Sean Spratt, owner and winemaker at Destiny Bay, New Zealand’s only luxury wine brand. Today, we talk about the 20+ year family journey that went from “maybe making some wine in…

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Banner of Uncorked by Polly Hammond, with a picture of Jono Le Feuvre, guest of this podcast episode.

Jono Le Feuvre | IWP Uncorked

Welcome to episode 906 in which host Polly Hammond interviews Jono Le Feuvre in this episode of Uncorked In this episode, we are joined by Jono Le Feuvre, wine writer and Founder of the Han Drinks Solo wine community. Jono’s extensive wine knowledge paired with a keen sense of humor and love affair with pop…

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