The Wine Marketer’s Radar

The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.

Data overload kills strategy, influencer budgets soar, Coke revives personalization, the funnel is dead

Today, four timely updates from outside the wine world, each with real implications for how we plan, influence, and connect with today’s wine buyers. First up from the Drum… Data overload is killing strategy. This is super important for wine. Too often, wine marketers have thought that data equals reports and dashboards. We track open…