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Dark Background with Text reading The Art of The Brief

Mastering the Art of the Marketing Brief: A Guide for Getting the Best from Your Wine Agency

The significance of a well-crafted marketing brief cannot be overstated. It is the blueprint that shapes the foundation of any successful campaign, bridging the gap between vision and execution. This guide delineates the essential components of a digital marketing brief, designed to maximize results and ensure your marketing efforts resonate deeply with your intended audience.…

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Marketing Non-Alcohol Beverages: Strategies For Success

In this episode, Polly dives into marketing non-alcohol beverages. Discover the secrets behind successful integration of non-alcohol options, understanding your customer base, and enhancing the overall experience for non-alc consumers. Join us as we explore how to make your non-alcohol offerings an integral and celebrated part of your brand. The Transcript How do you market…

Image of wine bottles and dried flowers on a table with text reading Beyond The Bottle Shot

Beyond the Pack Shot – Mastering Beauty Shots in Wine Product Photography

Navigating the world of wine product photography is essential for amplifying your brand’s narrative and connection with your audience. As the founder of 5Forests, I’m here to escort you through the intricacies of creating images that transcend the basic pack shot. Together, we’ll explore strategies for producing beauty shots that do more than just showcase…

How to Sell More with Better Winery Photography

Welcome to Headtraining’s deep dive into Lifestyle Photography for Wine Brands! In this episode, we’re uncovering how to transform your digital marketing strategy with the art of lifestyle photography, including: Don’t miss out on the “5forests Ultimate Shotlist” – a comprehensive guide to planning your photoshoots. Free download at 5forests.

Background image of winery with text reading Is your Winery Website Killing the Planet

Sustainable Winery Websites: Good for Business, Better for Earth

Journey with us in this episode as we explore the greener side of the web! Your winery website may be silently contributing to the escalating climate crisis, but there’s hope on the horizon – Sustainable Web Design. Today, we delve into how adopting eco-friendly web practices not only curtails your digital carbon footprint but also…

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Mastering Wine Packaging: Key Takeaways for Wine Marketers from Luxe Pack Monaco

Are you ready to unlock the role of wine packaging as a pivotal part of your marketing strategy? Dive into this recap of Luxe Pack Monaco 2023, where the fusion of luxury packaging and marketing unfolds. In this video, we delve into how color, aesthetics, and sustainability in packaging are not just about appeal, but…

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Wine Marketing Secrets: Learn from an Expert

Are you a winery owner or marketer who wants to learn the digital marketing secrets that will help you grow your business? Then you need to tune in to “Headtraining,” the weekly series hosted by Polly Hammond, founder of 5forests and digital marketing expert for the wine industry.