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Prefer to watch instead of read? This is where we get visual. These videos unpack marketing trends, share expert interviews, and offer straight talk on what works (and what doesn’t) in wine marketing. Grab a coffee and let’s dive in!
This article is a gently edited version of the latest episode of The Wine Marketer’s Radar—our weekly series connecting wine brands with the business and marketing trends that matter most. This week, we’re talking leadership, memory, marketing, and momentum. From boardrooms to your browser, we’ll explore the culture shifts that are shaping how consumers think,…
Continue reading Gen Z, AI, and the Leadership Gap
This is the gently edited transcript from the May 19 episode of The Wine Marketer’s Radar, a weekly series by 5forests that connects global business trends to wine marketing strategy. This week on The Wine Marketer’s Radar, we’re looking at how smart brands are building loyalty, trust, and attention. From Pinterest’s role in Gen Z…
Continue reading Loyalty, Trust, Attention, and Gen Z
Why Wineries Need Better Marketing Briefs Editor’s note: What follows is a full transcript of our video, “How to Write a Winery Digital Marketing Brief That Works.” It has been lightly formatted for clarity, but all content reflects the original recording. In a digital landscape where every detail counts, the difference between a successful marketing…
Continue reading How to Write a Winery Digital Marketing Brief That Works
In this episode, Polly dives into marketing non-alcohol beverages. Discover the secrets behind successful integration of non-alcohol options, understanding your customer base, and enhancing the overall experience for non-alc consumers. Join us as we explore how to make your non-alcohol offerings an integral and celebrated part of your brand. The Transcript How do you market…
Continue reading Marketing Non-Alcohol Beverages: Strategies For Success
Navigating the world of wine product photography is essential for amplifying your brand’s narrative and connection with your audience. As the founder of 5forests, I’m here to escort you through the intricacies of creating images that transcend the basic pack shot. Together, we’ll explore strategies for producing beauty shots that do more than just showcase…
Continue reading Wine Bottle Photography: Beyond Pack Shots to Beauty Shots
Welcome to Headtraining’s deep dive into Lifestyle Photography for Wine Brands! In this episode, we’re uncovering how to transform your digital marketing strategy with the art of lifestyle photography, including: Be sure to also catch “Beyond the Pack Shot” for more advice on perfecting your winery photography. Download the 5forests Ultimate Shotlist
Continue reading How to Sell More with Better Winery Photography
Are you ready to unlock the role of wine packaging as a pivotal part of your marketing strategy? Dive into this recap of Luxe Pack Monaco 2023, where the fusion of luxury packaging and marketing unfolds. In this video, we delve into how color, aesthetics, and sustainability in packaging are not just about appeal, but…
Continue reading Wine Packaging Trends from Luxe Pack Monaco
Are you a winery owner or marketer who wants to learn the digital marketing secrets that will help you grow your business? Then you need to tune in to “Headtraining,” the weekly series hosted by Polly Hammond, founder of 5forests and digital marketing expert for the wine industry.
Continue reading Wine Marketing Secrets: Learn from an Expert