At a time when there seem to be too few reasons to celebrate, English Sparkling Wine is forging ahead, with vineyards being planted, new wines being launched, and prizes being won. But how sustainable is the English wine boom? Who’s going to buy 30m or 40m bottles – compared to under 16m today? Do we need regional designation? And is the Champagne method the only way to produce fizz in Britain?
Polly Hammond
As the Founder and CEO of 5forests, Polly Hammond bridges the gap between strategy and execution in the wine, beer, and spirits industry, driving innovation through digital marketing solutions. She spends her days not only consulting, writing, and speaking about impactful trends but also rolling up her sleeves to implement effective digital marketing solutions for 5forests' clients.