Welcome to episode 981 in which host Polly Hammond interviews Natasha Sumkina, this week on Uncorked.
This week, we welcome Natasha Sumkina, a St Petersburg native who is spearheading Russian-language wine communications for the GenZ and Millennial markets. Join us as we explore trends in education vs entertainment, social media and socialising, and how we may need to rethink what we think about Russian wine consumers.
More about today’s guest:
Natasha Sumkina is a wine communicator and educator working specifically with the Russian-speaking markets. She lives in London, where she is presently working on her WSET diploma; she is the founder of MonaVina, a St Petersburg-based wine club for GenZ and Millenials; and she passed her pandemic months working in wine importation, bringing over 40 wines to the Russian market. Her latest endeavour? Launching a Russian-language podcast to help her peers fall in love with wine, too.
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