Welcome to episode 858 in which host Polly Hammond interviews Patricia Wilcox in this episode of Uncorked
As the co-founder of New York’s Awestruck Ciders, Patricia Wilcox knows a thing or two about the challenges of building – and bootstrapping – a successful alcohol brand. With her latest article, she’s pulled the curtain aside on some of the less-magical sides of organic social media. Today, we talk with her about what wine brands can do better.
More about today’s Guest:
Patricia Wilcox is the co-founder of her own craft cider company, Awestruck Ciders in upstate New York. Since founding her cidery in 2013, she’s gone on to study International Master in Wine Tourism Innovation through Universitat Rovira i Virgili, Université de Bordeaux, and Universidade do Porto. Her wine expertise also includes the Introductory Certificate from the Court of Master Sommeliers and WSET Level 3 Certification in Wine with distinction. She is currently an editorial producer for WineMasters.tv and writer for Drinks+, Wine Travel Awards, and the Drop.