The Influencers

A picture of beautiful girls holding cocktails and talking. Text that says: The Influencers

Real Business of Wine

|

Updated:

|

1 minute reading

As part of our ongoing series on wine communication, Fabien Lainé, Paul Mabray, Terry Xu, Mike Ratcliffe, and Scott Eddy take the lid off the world of influencers. How important are they really? What rules do they follow? How real are the numbers of followers they claim? A lively RBW debate!

Portrait of Polly Hammond

Polly Hammond

InstagramLinkedInTwitter

Polly Hammond is the Founder and CEO of 5forests, which means every buck stops with her. As the public face of 5forests, she splits her time between Barcelona, Auckland, and California, consulting, writing, and speaking about the trends that impact today’s lifestyle businesses.