The Labels, with Neil Tully MW, Real Business of Wine Ep. 27

A picture of a row of wine bottles, with the labels blurred. Text says

For most wines, the difference between commercial success and failure may largely depend on the words and images printed on a small piece of paper. For this unique webcast, we invite award-winning designer Neil Tully MW to share his insights into how he goes about working with the producer to create a label that will help to move the bottle from the shelf into the hands of the customer.

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Polly Hammond

As the Founder and CEO of 5forests, Polly Hammond bridges the gap between strategy and execution in the wine, beer, and spirits industry, driving innovation through digital marketing solutions. She spends her days not only consulting, writing, and speaking about impactful trends but also rolling up her sleeves to implement effective digital marketing solutions for 5forests' clients.