the must read

It’s the best darned newsletter you’ll read all week.

The Must Read is your pocket-sized, weekly update on marketing trends and technology that are sure to impact your wine business. Guaranteed short enough you can read it with your Sunday morning coffee.

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old news

Be nice or leave. An ethical marketing primer., 05 November 2018

I had an epiphany and I need your input!, 29 October 2018

Make yo’ money count. Our rec’s for great services that can save your sanity., 15 October 2018

No, the Z does NOT stand for Zombies. Post-millennials to the rescue!, 08 October 2018

Sorry, Paul, 280 characters weren’t enough, 01 October 2018

“Hi Virginia” or Does your personalization suck?, 24 September 2018

I’m feeling extra snarky today. Be prepared., 17 September 2018

George Clooney > Twitter, 10 September 2018

💎💎💎 3 gems worth remembering, 13 August 2018

🛠 5 tools to simplify your wine marketing, 06 August 2018

💌 A love letter to old friends, 30 July 2018

Is anyone else a little overwhelmed?, 23 July 2018

Built for Play. What the wine industry can learn from Video Game design, 16 July 2018

Creating delight and building connections. Onward!, 09 July 2018

What Richard Simmons and wine marketing have in common, 25 June 2018

✨Insta Stories are now even more magically delicious✨, 18 June 2018

Kanye & Blind Dates: Tackling the About Us page, 11 June 2018

Sorry About That. The EU didn’t like my plug, 04 June 2018

🕔 5 Quick Things, 07 May 2018

📸 30 days of Instagram ideas, 29 April 2018

GDPR WTF, 23 April 2018

Let them spend money💰!, 16 April 2018

I am an emo-girl sometimes, 09 April 2018

We’ll call this, “Cat on Eggs”, 02 April 2018

The week all hell broke loose, 26 March 2018

5 Updates for Kickass Wine Pages, 12 March 2018

Shorter, with less soapbox, 05 March 2018

Sure, you could keep doing social media the hard way, 26 February 2018

Insta, Insta, Insta, 19 February 2018

The magic in small things, 12 February 2018

‘Cause you gotta have frie-ends…, 05 February 2018

Another nail in the coffin of social media marketing, 29 January 2018

Yes, content really is king, 15 January 2018

AR & Porn, 08 January 2018

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