Tourism – Being There, Real Business of Wine Ep. 17

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1 minute reading

A picture of a man wearing sandals, long shorts and blue t-shirt and carrying a big backpack, at the top of a viewpoint with a beautiful landscape underneath a blue sky with flufy clouds. He is excited with his arms raised. Text says

In recent years, wine tourism has become a mantra, a magic pill than, when associated with tasting room fees and Direct To Consumer sales can be the key to winery profitability. But what happened when a virus abruptly halts the stream of visitors, or when possible wine tourists who are trying to reduce their carbon footprints cut back their travel. And how to handle all of your neighbours offering the same experiences as you’ve been doing?

Woman with long brown hair photographed in front of park setting

Polly Hammond

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As the Founder and CEO of 5forests, Polly Hammond bridges the gap between strategy and execution in the wine, beer, and spirits industry, driving innovation through digital marketing solutions. She spends her days not only consulting, writing, and speaking about impactful trends but also rolling up her sleeves to implement effective digital marketing solutions for 5forests' clients.