Tourism – Being There

In recent years, wine tourism has become a mantra, a magic pill than, when associated with tasting room fees and Direct To Consumer sales can be the key to winery profitability. But what happened when a virus abruptly halts the stream of visitors, or when possible wine tourists who are trying to reduce their carbon footprints cut back their travel. And how to handle all of your neighbours offering the same experiences as you’ve been doing?