Digital marketing for California wineries that drives real results

For over a decade, 5forests has helped California wineries grow with smart, data-driven marketing strategies that actually work. Whether you’re in Napa, Sonoma, Paso Robles, Lodi, or beyond, we understand your region, your challenges, and your customers.

Our approach isn’t one-size-fits-all. It’s built for wineries that want to cut through the noise, connect with the right audience, and drive measurable business growth—online and off.

snapshot of Massican Wine website home page with young woman in bikini on a boat in the middle of the Mediterranean sea

Why digital marketing matters for California wineries

California is home to some of the most recognized wine regions in the world—and some of the most crowded markets. To thrive, wineries need more than a beautiful label and great wine. You need to show up where your customers are: search engines, social media, email, and more.

We combine regional insight with industry-specific strategies to help you:

  • Grow DTC sales without relying solely on wine clubs
  • Reach qualified buyers at home and across the country
  • Compete with national brands and marketplace noise
  • Measure performance and spend with confidence
a stylized capital letter B, adorned with vines, flora, and butterflies

Services tailored to your region and goals

At 5forests, we don’t offer cookie-cutter packages. Instead, we tailor our wine marketing services to your brand, your goals, and your region.

Strategy and growth optimization

We start with deep research—competitive analysis, customer journey mapping, and brand positioning—so you’re building on a solid foundation. Every campaign is designed to move you toward growth you can measure.

SEO for California wineries

Our Winery SEO services help you rank for the searches that matter: from “best Paso Robles Syrah” to “Lodi tasting rooms open Sunday.” We cover technical SEO, content strategy, and local optimization to get your winery in front of the right people.

Digital advertising

We manage PPC and paid social campaigns that reach high-intent buyers across Google, Meta, and more. Our campaigns drive real results, not just impressions, especially in competitive markets like Napa and Sonoma.

Custom e-commerce websites

We’re the leading Commerce7 web design agency for wineries. Whether you’re launching a new site or migrating from WineDirect or Shopify, we build fast, accessible, and scalable websites that sell wine—not just show it off.

Eight bottles of Roederer Estate sparkling wine, including Brut, Brut Rosé, and L’Ermitage vintages, displayed on a wooden table outdoors with rolling hills in the background. Overlaid text reads: “A Vision for California Sparkling Wine.”

Regional marketing strategies that reflect your AVA

As California’s top wine marketing agency, 5forests has helped wineries across the state achieve measurable growth. Our data-driven approach, combined with our exclusive focus on the wine industry, gives California wineries the competitive edge needed to thrive in the DTC space.

Napa Valley Wine Marketing

Luxury matters here, but so does digital performance. We help Napa wineries stand out with refined content, targeted paid ads, and polished DTC experiences that match the brand.

Discover our tailored strategies for Napa wineries.

Sonoma County Wine Marketing

Sonoma’s artisanal, small-batch producers benefit from our hyper-local SEO, social media, and content marketing solutions that reflect its handcrafted appeal.

Read more about our work with Sonoma wineries.

Paso Robles Wine Marketing

With its growing reputation, Paso Robles wineries need marketing that appeals to both wine enthusiasts and tourists. We offer DTC and tourism-focused marketing for Paso Robles brands.

Lodi Wine Marketing

We help Lodi wineries highlight what makes them special—community, authenticity, value—with content and campaigns that speak directly to drinkers who care about story and substance.

Let’s grow your California winery

If your California winery is ready to elevate its digital presence and connect with more consumers, 5forests is here to help. Contact us today to learn how we can help your winery cut through the noise and grow with confidence.

Talk to us