LYLO: A winery website for Gen Z wine lovers

LYLO Wines set out to bring a bold new voice to New Zealand Sauvignon Blanc—fun, fresh, and made for modern wine lovers. The challenge? Translating that carefree energy into a digital presence that felt as stylish and personality-driven as the brand itself.

Split-screen image featuring a glass of Sauvignon Blanc with citrus garnishes on the left and a chilled bottle of LYLO Sauvignon Blanc in the sand by the ocean on the right. Bold text reads “LYLO Sauvignon Blanc” with the tagline “It’s your time to shine.”

Vibe meets UX: The LYLO experience

5forests partnered with LYLO to bring structure and clarity to the project, using our deep understanding of Gen Z wine consumers to guide everything from tone to layout. With “Live Your Life OutLoud” as a creative anchor, we built a mobile-first WordPress site that blends lifestyle design with the technical performance needed to support retail discovery.

From image selection to interface design, every decision was rooted in how younger drinkers explore and engage with brands online. The result is a digital experience that’s:

  • Playful yet strategic
  • Optimized for mobile and scroll-first behavior
  • Built to guide shoppers from curiosity to action

LYLO’s new site invites exploration without overwhelming, and gives casual white wine fans a reason to lean in.

Want to build a winery website that connects?

Whether you’re targeting Gen Z buyers or refining your DTC experience, we’re here to help. We’ve built digital brands for some of the most ambitious names in wine—and we’d love to talk about yours next.

Contact 5forests today