Prophet’s Rock Wines

Evolving a New Zealand fine wine brand for a global audience

Prophet’s Rock has earned quiet reverence as one of Central Otago’s most distinctive wine producers—reserved in tone, precise in craft, and unshakably committed to site and style. 5forests began working with Prophet’s Rock in 2020, initially tasked with building a new website to reflect the seriousness and focus of the brand. But that was just the beginning.

Now five years in, our partnership extends across the full scope of modern wine marketing. We’ve since launched a second-generation website—refined, performance-first, and designed for a global fine wine audience—alongside ongoing delivery of content, email marketing, and organic social media. Everything we do is considered, minimal, and aligned with the brand’s values.

We meet with the team twice monthly to align on priorities, guide digital strategy, and ensure every piece of communication reflects Prophet’s Rock’s character. From long-form storytelling to trade communications to subtle brand enhancements, we manage the brand’s digital voice and tools as a trusted partner—not just a vendor.

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