San Antonio Winery:
LA’s oldest winery faces new digital challenges.
Problem
San Antonio Winery came with a list of complaints about their old site, a list of wishes for their new site, and a team eager to see it all come together. Their website was not reflective of their stature. The website was difficult to navigate, the design was outdated, and there wasn’t a clear message about who they are and what they offer. 5forests was tasked with creating a new website experience that focused on user experience and conversion optimization without losing the brand feel and historical storytelling.
Background
San Antonio Winery is an iconic Los Angeles business. With fourteen brands, four locations, an active wine club, and a history that dates back over 100 years, there was a lot to cover. Our job was to ensure that all that content drove sales, supported SEO, met accessibility requirements, and allowed for easy site administration. A tall order, but we rose to the occasion.
Solution
After an extensive content audit and user journey mapping, 5forests constructed a sensible website hierarchy and structure that brought focus to the unique offerings of San Antonio Winery, while respecting the brand and its story. From there, we built a website that is accessible, easy-to-use, and reflects their modern wine audience.
Goals were met and exceeded. In the months following relaunch, conversion rates and average order values were consistently up. The new site has been a winner with both leadership and audiences.
Sales are up, conversion rates are up; we’re very happy.
Avi Leibzon, San Antonio Winery
A place for every brand
San Antonio Winery’s site had to carry fourteen brands, four locations and a wine club without losing the winery itself. We organized it so a visitor can start from any one of them and still reach the shop, the club and the tasting rooms.
Before and after
