Spy Valley Wines
Structured thinking for a noisy landscape
Spy Valley Wines, a family-owned winery in Marlborough, New Zealand, sought to enhance their digital presence to better connect with their local and global audience. They engaged 5forests for strategic guidance and together we embarked on a multi-month collaboration to define and refine their digital marketing approach.
Through a series of in-person workshops and strategic sessions, we worked closely with the Spy Valley team to assess their current digital footprint, identify opportunities for growth, and develop a cohesive strategy encompassing content planning, channel optimization, and customer engagement.
This hands-on partnership resulted in a tailored digital roadmap, empowering Spy Valley Wines to navigate the digital landscape with clarity and purpose.
Services
- Macroenvironmental Analysis for Wine Marketing
- Winery Customer Persona Development
- Wine Customer Journey Mapping
- Wine Industry Competitor Analysis
- Strategy and Communication Workshops
- Brand Messaging and Storytelling Workshops